Our world is facing a huge social and economic crisis due to coronavirus. On a positive note, China has ended its lockdown of Wuhan, the original epicentre of the coronavirus crisis, after 76 days, but we still have a long way to go. We have to stick on all necessary precautions, be patient and create a business plan.
As most businesses closed their physical stores or shut down completely, the ones still operating should consider the following to ensure their survival.
1.Connect with your customers on Social Media during this critical time
It’s a unique opportunity for brands to engage with their audience, as most people spent all day at home. They have plenty of time to surf the internet and scroll on social media platforms in search of entertainment, news, information, advice etc.
So, companies should not just freeze all their Digital Marketing activities until the pandemic is in control or over. Why? Because they are risking to lose this unique opportunity to increase awareness and engagement. This development will have a massive impact, especially after the pandemic, because the businesses that kept their digital marketing budget untouched, will have gained an advantage over their competitors.
2.Make Sure Your Business Can Be Found Online
Anything online right now has more chances to be...bought!
Search engine optimization (SEO) strategies can be very helpful especially during this time, and take your business to the top of Google’s search engine results pages. This means that your business or product can be found easily and get more hits.
Moreover, people are still buying products even if they are at home. They have been introduced to delivery services and there is no turning back! The world has been shocked, yes, but people need something to remind them of normal life!
3.Unique Circumstances Provide Opportunities for a Special Offer
Many people face great uncertainty about their future, their jobs and their income. As a result, businesses know that people are not willing to spend extra money on anything else rather than the essentials, without a motive, like special offers. Take a deep breath and jump into action with new strategies to help your brand have a strong presence and an equally strong comeback.
The +1: Be Prepared to Pivot as a Business and Inform Your Customers
In a fluid situation, your business should also be fluid. The necessary adjustments must be made to ensure the survival of your company. For example, people now are not allowed to go to the gym for their workouts neither can dine in a restaurant. On the one hand, most gyms have adjusted to this situation by providing online courses to their customers. On the other hand, restaurants provide all their menu through delivery service and they should also provide free delivery as the best possible solution.
The change is unavoidable for survival. Those who adjust the best, enjoy the bigger results.