What are your customers expecting? Catch up!

We’ve been and are still living through unprecedented times.  Marketers & advertisers have been testing the waters, pivoting their strategies and communication for over 3 months now.  And the testing period is not over. ...

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Omnichannel Marketing; The ultimate user experience.

Omnichannel is defined as a fully integrated multichannel sales approach that provides the user with seamless consistent user experience, no matter the channel they’re reaching out from.  It’s all about one single holistic approach; that is the ...

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3 tips for Highly Converting Landing Pages

It’s often difficult to include all the B2B products and services you want on a single landing page. To make a decision, you often need to deal with a long sales cycle, different decision-makers and a quite complex offering that’s tricky to explain ...

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Tips for successful email marketing

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FACEBOOK "SHOPS" ΓΙΑ ΤΙΣ ΜΙΚΡΕΣ ΕΠΙΧΕΙΡΗΣΕΙΣ!

Το Facebook μόλις ξεκίνησε τη μεγαλύτερη του κίνηση στο ηλεκτρονικό εμπόριο: Facebook Shops!...

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Instagram Stories and how they can help promote your business

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5+1 ΛΟΓΟΙ ΓΙΑ ΤΟΥΣ ΟΠΟΙΟΥΣ Η ΕΠΙΧΕΙΡΗΣΗ ΣΑΣ ΧΡΕΙΑΖΕΤΑΙ DIGITAL MARKETING ΣΤΡΑΤΗΓΙΚΗ!

Το να μην έχετε διαδικτυακό “πρόσωπο” το 2020, για την επιχείρησή σας, μοιάζει εξωπραγματικό. Μπορεί να πιστεύετε πως η φύση αυτού που κάνετε δεν έχει ανάγκη την επιπλέον προβολή μέσω διαδικτύου, αλλά πλέον η κατάσταση έχει αλλάξει! Αν πάλι έχετε ...

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ΠΩΣ ΟΙ ΕΠΙΧΕΙΡΗΣΕΙΣ ΜΠΟΡΟΥΝ ΝΑ ΒΓΑΛΟΥΝ ΧΡΗΜΑΤΑ ΜΕΣΩ ΤΟΥ INSTAGRAM!

Εάν η κοινωνική αποστασιοποίηση έχει ρίξει τη στρατηγική πωλήσεων σας το 2020, δεν είστε μόνοι. Όλες οι επιχειρήσεις αισθάνονται την πίεση....

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By Michael Demetriades | May 20, 2020

in Blogging, Marketing, Email

Mailchimp and Email-marketing

Mailchimp, one of Opium Works partners, is one of the leading email marketing platforms worldwide as it offers a variety of tools to its customers. It's easy to use and it has proven its worth through thousands of success stories. The platform ...

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Tomorrow Never Dies - The Post-Lockdown era, now what?!

A global lockdown - Who would imagine. Yet here we are, on the verge of the lockdown measures being lifted up. ...

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What is brand identity? And how to design a strong one

Just like your identity makes you “uniquely you”, your brand identity is the special recipe of your business that sets you apart from every other business on the block. Why do you need to design one you may ask. Well, because it’s what shapes your ...

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5 TIPS ΓΙΑ ΤΗ ΔΗΜΙΟΥΡΓΙΑ SPOTIFY ADS

Το digital marketing στις μέρες μας αναπτύσσεται ολοένα και περισσότερο. Ο κόσμος χρησιμοποιεί συσκευές μέσω των οποίων επικοινωνεί με άλλους, εργάζεται, είναι ενεργός σε διάφορες δραστηριότητες και ψυχαγωγείται. Αυτό ωθεί όλο και περισσότερο τους ...

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ΤΙ ΘΑ ΑΛΛΑΞΕΙ ΣΤΟΝ ΤΡΟΠΟ ΕΜΦΑΝΙΣΗΣ ΤΩΝ INSTAGRAM STORIES;

Το Instagram έρχεται πάλι με νέα αλλαγή. Δοκιμάζονται νέοι τρόποι πλοήγησης στα Instagram Stories, με βασικό σκοπό την εμφάνιση πρώτων των stories που ενδιαφέρουν περισσότερο τον χρήστη. Τι μπορεί να σημαίνει αυτό; Έχει δημοσιευθεί ένα παράδειγμα ...

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VISUALIZE YOUR BRAND

Most people know what they want their brand to look like, but they don't know how to visualize it in their heads. Here’s a tip: Step outside of the design world. Listen to your gut....

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5+1 times illustrated ad campaigns nailed it

Adidas: Here To Create...

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2021 Digital Marketing Trends Predictions

As many say, 2020 might have been canceled but 2021 is not far! And we cannot wait to see what this means for the world of Digital Marketing! ...

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The 7 types of graphic design

If you are outside of the world of graphic design, it can sometimes be confusing distinguishing one type from another. This can be particularly frustrating when you are looking to hire a specialist, and aren’t quite sure what you should be asking ...

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Ποια είναι τα θετικά του Video Conferencing

Η καραντίνα έχει μετατρέψει την καθημερινότητά μας από “παραδοσιακή” face-to-face σε μια ψηφιακής μορφής, γεμάτη μηνύματα, emails και διαδικτυακά meetings. Κάποιοι το βιώνουν αρνητικά, λόγω της έλλειψης επαφής με το κόσμο, κάποιοι όμως το βιώνουν ...

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Events & the Apocalypse: Go with the stream

I guess we could describe what we’re living through as (what feels like) somewhat of an apocalypse; granted we all thought we’d be looking like Lara Croft and Rick Grimes but instead we look like Bridget Jones getting over her breakup and Chuck ...

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Facebook’s take over on Messenger Rooms

Facebook’s taking on Zoom is doing a pretty good job! ...

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