--- title: 3 tips for Highly Converting Landing Pages description: Read 3 tips to help you build a Landing Page that will convert visitors into leads in the article below. image: https://blog.opiumworks.com/hubfs/kate.jpg --- [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [Follow us on Instagram](https://www.instagram.com/ow.digital/) [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://www.youtube.com/channel/UCv0DSTHNNX4yRADwrXz9Z7Q) [Follow us on Facebook](https://www.facebook.com) [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [Follow us on Instagram](https://www.instagram.com/ow.digital/) [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://www.youtube.com/channel/UCv0DSTHNNX4yRADwrXz9Z7Q) [Follow us on Facebook](https://www.facebook.com) # 3 tips for Highly Converting Landing Pages 28 May 2020 ![Picture of Katerina Gregoriou](https://blog.opiumworks.com/hs-fs/hubfs/katerina-1.jpg?width=40&name=katerina-1.jpg) [Katerina Gregoriou](https://blog.opiumworks.com/author/katerina-gregoriou) ![](https://blog.opiumworks.com/hubfs/kate.jpg) It’s often difficult to include all the B2B products and services you want on a single landing page. To make a decision, you often need to deal with a long sales cycle, different decision-makers and a quite complex offering that’s tricky to explain succinctly. **Read the 3 most important tips to help you build a Landing Page that will convert visitors into leads in the article below:**   **1.Be Consistent** **![Σχέδιο χωρίς τίτλο (1)](https://blog.opiumworks.com/hs-fs/hubfs/%CE%A3%CF%87%CE%AD%CE%B4%CE%B9%CE%BF%20%CF%87%CF%89%CF%81%CE%AF%CF%82%20%CF%84%CE%AF%CF%84%CE%BB%CE%BF%20(1).jpg?width=1920&name=%CE%A3%CF%87%CE%AD%CE%B4%CE%B9%CE%BF%20%CF%87%CF%89%CF%81%CE%AF%CF%82%20%CF%84%CE%AF%CF%84%CE%BB%CE%BF%20(1).jpg)** Match your Landing Page’s headline to the** ad the visitor clicked on**, i.e the email’s CTA or the Google search ad.  It's also very important to clearly show the campaign's offer, which it should be unique. To do so, use a clear and concise value statement so visitors understand the purpose of your page immediately.   **2. Include Social proof and testimonials** ![Σχέδιο χωρίς τίτλο](https://blog.opiumworks.com/hs-fs/hubfs/%CE%A3%CF%87%CE%AD%CE%B4%CE%B9%CE%BF%20%CF%87%CF%89%CF%81%CE%AF%CF%82%20%CF%84%CE%AF%CF%84%CE%BB%CE%BF.jpg?width=1920&name=%CE%A3%CF%87%CE%AD%CE%B4%CE%B9%CE%BF%20%CF%87%CF%89%CF%81%CE%AF%CF%82%20%CF%84%CE%AF%CF%84%CE%BB%CE%BF.jpg) Social proofing and testimonials help **build trust** between the specific service shown in the landing page. A lot of companies use different kinds of testimonials to prove success such as: - Logo bar of selected clients - Video interviews of C-level position clients - Text testimonials **3. Attention Ratio 1:1** ![Σχέδιο χωρίς τίτλο (2)](https://blog.opiumworks.com/hs-fs/hubfs/%CE%A3%CF%87%CE%AD%CE%B4%CE%B9%CE%BF%20%CF%87%CF%89%CF%81%CE%AF%CF%82%20%CF%84%CE%AF%CF%84%CE%BB%CE%BF%20(2).jpg?width=1920&name=%CE%A3%CF%87%CE%AD%CE%B4%CE%B9%CE%BF%20%CF%87%CF%89%CF%81%CE%AF%CF%82%20%CF%84%CE%AF%CF%84%CE%BB%CE%BF%20(2).jpg) The Attention Ratio is defined as the ratio of the number of things you can do on a given page to the number of things you **should do.** The goal of a Landing page should be one and thus the Attention Ratio should be **1:1. ** A homepage could have an Attention Ration of 10:1 to 15:01 and that’s acceptable. However, the reason we select a specific Landing page is to focus all of the user's attention towards the specific campaign we are running.   Source: [https://unbounce.com/](https://unbounce.com/) ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://blog.opiumworks.com/best-practices-for-highly-converting-landing-pages&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.opiumworks.com/best-practices-for-highly-converting-landing-pages&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://blog.opiumworks.com/best-practices-for-highly-converting-landing-pages&utm_medium=social&utm_source=twitter&url=https://blog.opiumworks.com/best-practices-for-highly-converting-landing-pages&utm_medium=social&utm_source=twitter&source=tweetbutton&text=3%20tips%20for%20Highly%20Converting%20Landing%20Pages) [Digital Marketing](https://blog.opiumworks.com/topic/digital-marketing), [B2B](https://blog.opiumworks.com/topic/b2b), [Business Digital Marketing](https://blog.opiumworks.com/topic/business-digital-marketing), [Content Marketing](https://blog.opiumworks.com/topic/content-marketing), [#DigitalMarketing](https://blog.opiumworks.com/topic/digitalmarketing), [Blog](https://blog.opiumworks.com/topic/blog), [Best Practices](https://blog.opiumworks.com/topic/best-practices), [performance](https://blog.opiumworks.com/topic/performance) ## Katerina Gregoriou [Follow me on LinkedIn](https://www.linkedin.com/in/katerina-gregoriou-150696154/) ## Related posts Search [Tips for successful email marketing](https://blog.opiumworks.com/tips-for-successful-email-marketing) [What are your customers expecting? Catch up!](https://blog.opiumworks.com/what-are-your-customers-expecting-catch-up) Search ![logo-3](https://blog.opiumworks.com/hubfs/logo-3.svg "logo-3") [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://twitter.com/owdigitalagency) [Follow us on Instagram](https://www.instagram.com/ow.digital/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Katerina Gregoriou", "url" : "https://blog.opiumworks.com/author/katerina-gregoriou" }, "dateModified" : "2020-07-29T07:01:15.800Z", "datePublished" : "2020-05-28T15:04:32.000Z", "headline" : "3 tips for Highly Converting Landing Pages", "image" : [ "https://blog.opiumworks.com/hubfs/kate.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.opiumworks.com/best-practices-for-highly-converting-landing-pages", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.opiumworks.com/hubfs/logo-May-04-2026-12-09-10-0641-PM.png" }, "name" : "Opium Works Digital" } } ```