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10 Steps To Go Viral in Reels & TikTok

5 Oct 2022
Margarita Orlova

So, you want to go viral? OK then, repeat after me:

Going viral is not just pure luck, it’s a...

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content creation, Instagram, #SocialMedia, Tips, trends, TikTok
OW_blog_advertising_christmas
OW_blog_advertising_christmas

Santa tell me..What's the Best Advertising Strategy for Christmas?

21 Sep 2022
Danai Papaliakou

Many people will argue that it's quite early to start thinking about a Christmas Strategy, but is...

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Digital Advertising, Digital Marketing Strategy, Google Ads, christmasads

New & Hot Instagram Updates of 2022!

13 Sep 2022
Fay Xanthopoulou

Now, more than ever, keeping up with what’s new on Instagram can be quite a challenge. In fact,...

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Instagram, #DigitalMarketing, #SocialMedia, #Marketer

Instagram Videos Reconditioned

3 Aug 2022
Margarita Orlova

Over the past 3 months, 5 updates were applied which had to do with the improvement of Reels. We...

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Instagram, Social Media Strategy, Content Marketing, Video Content, social media trends

Why a data strategy is key for the future of marketing

2 Aug 2022
Anna Iacovou

When it comes to audience data strategies data access, identity resolution and the utilization of...

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social media, advertising

How Interactive Marketing can take your content from “Fine” to “Exceptional”

20 Jul 2022
Mariella Kasapi

What is interactive marketing?It is true that interactive marketing provides marketers with a great...

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social media, #DigitalMarketing, InteractiveMarketing

Check out the 20 Social Media mistakes you should avoid

18 Jul 2022
Fay Xanthopoulou

We crawled the internet and found the 20 mistakes you should avoid on social so you won't have to!...

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social media, #DigitalMarketing, Best Practices

The relationship between data and creative

15 Jul 2022
Virginia Sakka

Earlier this month, The Drum Network hosted a roundtable discussion with six of its member, to...

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SEO struggles in 2022

21 Jun 2022
Constantinos Agathocleous

From the time it was first introduced in 1990, SEO (Search Engine Optimization), has changed...

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Digital Marketing, SEO, Keywords, Search Engines, Google Search

5 Trendy Features To Level Up Your TikTok

14 Jun 2022
Margarita Orlova

Even with all the ways to create, consume and share video online, there’s something about TikTok...

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content creation, tik tok, marketing trends, TikTok, social media trends
OW Inspiring Campaigns
OW Inspiring Campaigns

Top 4 Inspiring Summer Campaigns Of 2021

7 Jun 2022
Theodosia Italou

Summer is one of the most important seasons for brands. During this period, fun and inspiring...

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#DigitalMarketing, Copywriting, Summer Campaigns
winners  digital marketing awards opium works
winners  digital marketing awards opium works

2 Βραβεία στα Digital Marketing Awards #DMACY

21 May 2022
Opium Works
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#DigitalMarketing
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