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THE BRANDING BREAKDOWN

9 Apr 2020
Niki Metaxa

According to the Cambridge English dictionary, branding is: “the act of giving a company a...

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Digital Marketing, Digital Advertising, social media, Design, covid-19
Opium Works- Should you be advertising during COVID-19?
Opium Works- Should you be advertising during COVID-19?

Should you be advertising during COVID-19?

8 Apr 2020
Melina Kontou

Trust has always been a big issue for many of us- be it the trust we have in our professional or...

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Digital Marketing, Digital Advertising, social media, covid-19

Το Facebook δοκιμάζει emoji reaction για COVID-19.

8 Apr 2020
Koulla Papachristoforou

Καθώς οι ενέργειες για την καταπολέμηση της εξάπλωσης του COVID-19, εντείνονται σε παγκόσμιο...

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Facebook, marketing trends 2020, reactions, covid-19

WFH? Upgrade your security game with Facebook

8 Apr 2020
Katerina Gregoriou

Amid the largest ever migration to remote work, one thing that can get overlooked is account...

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Covid-19 ΚΑΙ DIGITAL MARKETING. ΤΙ ΓΙΝΕΤΑΙ ΜΕ ΤΟ BUDGET ΣΟΥ;

8 Apr 2020
Phanos Demetriou

Σε περιόδους κρίσης και αβεβαιότητας, όλοι χρειάζονται καθοδήγηση και χρήσιμες συμβουλές για να...

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Digital Marketing, covid-19

4 hacks for a fast Digital Transformation

7 Apr 2020
Christophoros Tzirtzipis

This is not an extremely optimistic article written by a company strategist, or a clickbait...

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Digital Marketing Strategy, Digital transformation
What is Copywriting, anyway?
What is Copywriting, anyway?

What is Copywriting, anyway?

2 Apr 2020
Virginia Sakka

You’ve either never heard of the term “Copywriting” before, or you heard it for the first time from...

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Marketing, Copywriting
Instagram ReFashion & Influencer Marketing 
Instagram ReFashion & Influencer Marketing 

Instagram ReFashion & Influencer Marketing 

2 Apr 2020
Anastasia Dalakoura

H βιομηχανία της μόδας αποτελεί ένα συνεχόμενα εξελισσόμενο χώρο ο οποίος έχει επηρεαστεί όσο...

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social media, Instagram
Instagram Stories - Opium Works Blog
Instagram Stories - Opium Works Blog

ΜΕ ΠΟΙΕΣ ΜΟΡΦΕΣ INSTAGRAM STORIES ΚΑΝΕΙ ΤΟ ΚΟΙΝΟ ΠΕΡΙΣΣΟΤΕΡΟ ENGAGE;

2 Apr 2020
Koulla Papachristoforou

Το 2019, τα Instagram Stories χτύπησαν 500 εκατομμύρια καθημερινούς χρήστες.

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social media, Instagram, Instagram Stories
Tik Tok - Influencer Campaigns - Opium Works Blog
Tik Tok - Influencer Campaigns - Opium Works Blog

Tik Tok WHAT? What makes a successful TikTok influencer campaign!

2 Apr 2020
Stavriana Nathanail

My beloved marketeers, since TikTok launched in 2017, brands have been trying to wrap their minds...

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social media, Social Channels, tik tok
Marketing Myths - Opium Works Blog
Marketing Myths - Opium Works Blog

5 Digital Marketing Myths Debunked

2 Apr 2020
Eleonora Xenophontos

Even though Digital Marketing has been around for years now, people still seem to have the wrong...

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Marketing
covid-19 response
covid-19 response

Our response to Covid-19

30 Mar 2020
Phanos Demetriou

Opium Works, alongside Tabs & Spaces and Drama llama, that together form Digital Tree Services are...

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