Digital Marketing, Tech & Development News

Email Marketing: Are You Doing It Right?

Email marketing should play an integral part in your company’s overall inbound strategy. Inbound marketing is centred around human connection, and email allows you to build strong relationships with your clients through highly personalised ...

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5 Things To Avoid When Writing For Social Media

What distinguishes a good writer from a poor one? I can think of two things: empathy and adaptability....

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4 Kinds of Hashtags Your Brand Needs

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How To Increase Engagement On Facebook

Finding your customers on social media is one thing, but having them engage with your page and posts is a whole other story!User engagement has been given a lot of thought this past year, especially with the constant algorithm changes on ...

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How Important Is Storytelling In Marketing?

Stories tend to consist of 3 ingredients: characters, conflict, and a resolution. You can use these main ingredients to craft both simple and complex story arcs, and in marketing, utilise them to drive your business forward!...

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5+1 Title Formats For Your Blog Post

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How to Find Your Brand Voice

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How To Write Effectively For Social Media

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3 Things to Consider Before Creating Content

  Our lives seem to be becoming more digitalised and interconnected by the second. It doesn’t matter what we’re doing, whether it’s skiing in the French Alps, cooking scrambled eggs, riding a roller coaster, or getting our nails done, we are likely ...

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Inbound Marketing, taking the first step

In simple terms, inbound marketing campaigns are actions carried out across all available channels, all intended to deliver a single message or achieve a goal. ...

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Is Cyprus Ready for A Human-Centric Approach to Business?

Why is traditional marketing still a large part of the marketing mix in most Cypriot companies?...

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