Digital Marketing, Tech & Development News

By Fay Xanthopoulou | Jul 18, 2022

in social media, #DigitalMarketing, Best Practices

Check out the 20 Social Media mistakes you should avoid

We crawled the internet and found the 20 mistakes you should avoid on social so you won't have to! 😁 Well some of our learnings come from experience 😉 #OhWell...

By Constantinos Agathocleous | Dec 13, 2021

in social media, #DigitalMarketing, Best Practices, social media trends

What are the trends for Online Advertising?

The Early Days From the time that social media advertising and digital advertising became a “thing”, companies that started using these methods were a step ahead of all the other companies. After these early adopters, companies that saw the impact ...

By Jenny Zaragka | Jul 1, 2020

in Digital Advertising, Content Marketing, #DigitalMarketing, #SocialMedia, Best Practices, Design, 3D

5 brilliant 3D advertisements

Why pay more for 3D art? Can’t we just do a photoshoot? ...

By Virginia Sakka | Jun 30, 2020

in Content Marketing, #DigitalMarketing, #SocialMedia, Best Practices, Copywriting

5+1 "less is more" copywriting examples

Since the beginning of advertising, marketers have known that producing carefully crafted, compelling copywriting has a profound impact on how customers perceive the brand they represent....

By Katerina Gregoriou | May 28, 2020

in Digital Marketing, B2B, Business Digital Marketing, Content Marketing, #DigitalMarketing, Blog, Best Practices, performance

3 tips for Highly Converting Landing Pages

It’s often difficult to include all the B2B products and services you want on a single landing page. To make a decision, you often need to deal with a long sales cycle, different decision-makers and a quite complex offering that’s tricky to explain ...

By Marios Orphanos | May 15, 2020

in Insider, Brand Awareness, Brand Id, Branding, Marketing Tips, Blog, Best Practices, Tips, Graphic Design, communication, marketing trends, advertising, logo

What is brand identity? And how to design a strong one

Just like your identity makes you “uniquely you”, your brand identity is the special recipe of your business that sets you apart from every other business on the block. Why do you need to design one you may ask. Well, because it’s what shapes your ...

By Marios Orphanos | Apr 10, 2020

in Google Analytics, Business Digital Marketing, SEO, Best Practices, Marketing, Design, Tips, Media, Graphic Design, Copywriting, animation, conversions, internet, web banner

Web banner design tips to get more clicks

...

By Opium Works | Feb 20, 2019

in Digital Marketing, Digital Advertising, social media, content creation, Instagram, Digital Marketing Strategy, Marketing Tips, Blog, Best Practices, Storytelling, Social, Tips, Media, Brand Voice, Social Platforms, inspiration, Instagram Stories

Instagram Stories 101: Making your Stories Current & appealing

Instagram Stories, a feature on Instagram used by over 300 million people. It creates photo and video sequences that disappear 24 hours after being posted. It allows you to tell a “story” throughout the course of a single day. Modelled after ...

By Opium Works | Dec 19, 2018

in Instagram, Inbound Marketing, Content Marketing, Writing, Best Practices, Hashtags

4 Kinds of Hashtags Your Brand Needs

...

By Katerina Gregoriou | Aug 29, 2018

in Digital Marketing, social media, Instagram, Digital Marketing Strategy, Social Media Strategy, Facebook, Brand Awareness, Business Digital Marketing, Best Practices, Marketing, Social, Tips, Media

5+1 Τρόποι για να αυξήσεις το Engagement στα Social Media

Στον κόσμο των social media, το engagement είναι η αλληλεπίδραση του κάθε χρήστη με τις δημοσιεύσεις που γίνονται σε μία σελίδα, ή εταιρικό λογαριασμό αν μιλάμε για το Instagram. Αυτή η αλληλεπίδραση γίνεται με διάφορους τρόπους. Reactions ή likes, ...