By Anna Iacovou | Aug 2, 2022

in social media, advertising

Why a data strategy is key for the future of marketing

When it comes to audience data strategies data access, identity resolution and the utilization of these insights into action are only a few of the struggles that marketers face nowadays, according to Nielsen’s 2022 Global Annual Marketing Report....

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How Interactive Marketing can take your content from “Fine” to “Exceptional”

What is interactive marketing? It is true that interactive marketing provides marketers with a great opportunity to boost engagement with their audiences at a record level. However, as a first step, it is vital to understand what interactive ...

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Check out the 20 Social Media mistakes you should avoid

We crawled the internet and found the 20 mistakes you should avoid on social so you won't have to! 😁 Well some of our learnings come from experience 😉 #OhWell...

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ΠΩΣ Η GEN Z ΑΝΑΠΛΑΣΕ ΤΟΝ ΤΡΟΠΟ ΑΝΑΖΗΤΗΣΗΣ ΕΡΓΑΣΙΑΣ ΜΕΣΩ ΤΟΥ LINKEDIN

  Οι περισσότεροι νέοι που εντάσσονται στην κοινωνική πλατφόρμα κατά τη διάρκεια ή μετά το γυμνάσιο, χρησιμοποιούν το LinkedIn περισσότερο από άλλα μέσα κοινωνικής δικτύωσης για σκοπούς δικτύωσης, έρευνας, και  μάθησης....

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The Impact of Social Media on Sports

The rise of social media could not leave unaffected the sports industry. Social media is making it easier for sports fans to be more engaged with their favorite athletes and for them to express their happiness, anger, and sadness by leaving a ...

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Must-Have Social Media Channels For 2022

Thoughts of the different must-have SM Channels that your company should already be on. ...

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Social Media Image Sizes 2022: Cheat Sheet for Every Network

Social platforms are always updating their image formatting and layout options, and if you’re not on top of the latest, you could end up giving users a lesser representation of your brand, with blocky, pixelated header images, or out of date profile ...

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How to get on TikTok's For You Page (FYP)

TikTok is a global phenomenon that was recently named one of the fastest-growing apps in history. It’s no surprise that brands want to get in on the action as well. However, TikTok is a platform with its own language which one has to familiarize ...

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How did Nike Steal The Olympics?

The Olympic Games have always been a fantastic opportunity for brands to increase their global visibility. Many businesses have paid thousands of dollars to be associated with the Games over the years, claiming that no other event in the world ...

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Characteristics Of Word-Of-Mouth Marketing Campaigns!

If you are a marketer or an individual who uses social networks, then the question of 'What makes a successful campaign that persuades customers?' comes up in your mind a lot of times....

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TikTok Kitchen: how to stay at the top of the food chain!

  If you’ve been on the internet in the past year you have definitely heard of recipes such as Feta pasta, Dalgona coffee, Pancake cereal, Mariko salmon rice, and Garden focaccia. Especially if you’ve been on TikTok 🤤 Chances are, you have even ...

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The new Instagram Feed is almost here! Find out what’s changing.

With another new year rolling in, we expected to begin seeing some changes rolling out as well! ...

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