Digital Marketing, Tech & Development News

How To Increase Engagement On Facebook

Finding your customers on social media is one thing, but having them engage with your page and posts is a whole other story!User engagement has been given a lot of thought this past year, especially with the constant algorithm changes on ...

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How to use Google Data Studio to monitor your Google Ads

It's a fact that not every marketer monitors their Google Ads the same way and it's understandable that everyone has a different success formula to skyrocket their clients' results. In this article, we are going to talk about our way of monitoring ...

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7 Design Tips to Improve Your Social Media Images

Creating the most engaging images for social media is always tough and time-consuming! As an expert in this sector, and after lots of practice (and mistakes!), I will share with you the most important graphic design tips and principles to help ...

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How to Calculate Social Media ROI

Social media return on investment (ROI) is simply a measurement of efficiency. In other words Social Media ROI is defined as a measure of the efficiency of a social media marketing campaign. It might sound complicated, but it’s not. What Does ROI ...

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What social media do your B2B customers prefer?

In the very beginning you were not using social media at all. Then you wondered: “All my competitors are using social media, so I have to do it as well!”, so you began creating profiles for your B2B company in every social network. Nowadays a new ...

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3 προϊοντικά νέα του Facebook για Marketeers

Είναι γεγονός ότι το τελευταίο καιρό έχουν γίνει πολλές αλλαγές στο Facebook. Αν δεν τις έχουν προσέξει ακόμη οι απλοί χρήστες, οι Digital Marketers και οι Social Media Managers σίγουρα έχουν παρατηρήσει τις αλλαγές  -ωραίες και χρήσιμες, οφείλω να ...

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Tips for Pay Per Click - Google Adwords

Many business owners give AdWords pay-per-click marketing a try and quickly throw their hands up in defeat as they deplete their budget quickly and have nothing to show for it. A successful pay-per-click campaign requires extensive knowledge and ...

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How Pay Per Click Google Ads Work

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How to enhance your brand value online

A brand is an intangible yet powerful corporate asset. Like any asset, a brand needs to be understood, maintained and invested in. Amongst the various disruptions that came along the Internet and Social media, marketing activities can now be ...

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Facebook Ads: Basics 1.3

With Facebook Adverts, you can get more people visiting your shop, shopping on your website, liking your Page, installing your app and more. Have a look at what you can accomplish with Facebook Adverts and implement the following tactics in your ...

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Facebook Ads Basics 1.2

With Facebook Ads, you can create targeted adverts to reach different audiences and meet your business goals. This is the second article of the "Facebook Ads: Basics" series. Read the first article here. We created Facebook Ads: Basics in order to ...

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Facebook Ads: Basics 1.0

We created a series of articles to help you learn the basics of Facebook Advertising. In the first article of the series, you will learn who you can reach, target and who can actually see your Facebook Ads. Facebook offers powerful and unique ways ...

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