Social media was often seen as the wild child of the marketing department—the place where interns started their careers and brands could say random things with little to no repercussions. But times have changed, and the industry has matured....
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Many business owners give AdWords pay-per-click marketing a try and quickly throw their hands up in defeat as they deplete their budget quickly and have nothing to show for it. A successful pay-per-click campaign requires extensive knowledge and ...
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The phenomenal growth of Social Media ultimately reflects people’s compelling desire to connect with other people who share the same interests. This new behavior of consumers is a whole new paradigm that businesses need to communicate and sell ...
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If you are interested in boosting your company's visibility then you need to increase your company’s presence online. If you do not have a digital presence or a complete digital marketing strategy for your business, now is the time to do it. Social ...
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A brand is an intangible yet powerful corporate asset. Like any asset, a brand needs to be understood, maintained and invested in. Amongst the various disruptions that came along the Internet and Social media, marketing activities can now be ...
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Success for brands on Instagram takes more than publishing attractive images, In order to be successful, you need a thoughtful strategy, a well-defined brand identity grounded in visual creativity and effective community management. As you explore ...
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Marketing is the method used to persuade your audience to act. Traditionally it was sending a message out over the few media options you had and keeping an eye on the sales reports to watch the numbers (ideally) go up. There weren’t a lot of steps ...
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Of all the free tools that are available by Google, the one that is most useful in managing your company’s SEO strategic plan, is Google Webmaster Tools! Learn the basics to start implementing it into your company!...
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Ever wondered what this symbol means #? Why is everybody using it? Is it a new trend? Is it useful? How can you actually use it? And at the end of the day what does it stand for? We created a small guide to make your life easier. Either for business ...
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Even the smallest of organisations are using web analytics to improve their business, and Google Analytics is one of the most popular tools available today....
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You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great!...
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With Facebook Adverts, you can get more people visiting your shop, shopping on your website, liking your Page, installing your app and more. Have a look at what you can accomplish with Facebook Adverts and implement the following tactics in your ...
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