Digital Marketing, Tech & Development News

How to Set Up a Social Media Strategy in 7 Steps

Social media was often seen as the wild child of the marketing department—the place where interns started their careers and brands could say random things with little to no repercussions. But times have changed, and the industry has matured....

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Tips for Pay Per Click - Google Adwords

Many business owners give AdWords pay-per-click marketing a try and quickly throw their hands up in defeat as they deplete their budget quickly and have nothing to show for it. A successful pay-per-click campaign requires extensive knowledge and ...

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Mobile Friendly Google Update for Website

Google’s latest algorithm, “Mobilegeddon” has been released on April 21, where any website that is not mobile friendly, appears really low on mobile search results....

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The Importance of Social Media in Digital World

The phenomenal growth of Social Media ultimately reflects people’s compelling desire  to connect with other people who share the same interests. This new behavior of consumers is a whole new paradigm that businesses need to communicate and sell ...

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How Pay Per Click Google Ads Work

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Enhance Visibility , Enhance Revenue

If you are interested in boosting your company's visibility then you need to increase your company’s presence online. If you do not have a digital presence or a complete digital marketing strategy for your business, now is the time to do it. Social ...

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How to enhance your brand value online

A brand is an intangible yet powerful corporate asset. Like any asset, a brand needs to be understood, maintained and invested in. Amongst the various disruptions that came along the Internet and Social media, marketing activities can now be ...

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6 steps to Instagram Enlightenment

Success for brands on Instagram takes more than publishing attractive images, In order to be successful, you need a thoughtful strategy, a well-defined brand identity grounded in visual creativity and effective community management. As you explore ...

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3 Digital Marketing Actions That Matter.

Marketing is the method used to persuade your audience to act. Traditionally it was sending a message out over the few media options you had and keeping an eye on the sales reports to watch the numbers (ideally) go up. There weren’t a lot of steps ...

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10 AWESOME things about DRUPAL

1.Facebook Landing Pages You can pull in any Drupal page on your website into Facebook and set it as a landing page. You’ll have to adjust the page settings to fit the size of the box available in Facebook, but that’s significantly better than ...

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A Website Journey

Step #1: Project Definition We will work together to create a map of your project, including your business goals and vision. This is the most important step of the whole process, as you will want to clearly communicate and express all the expected ...

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Responsive Website Design

What is Responsive Website Design?...

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By Martha Pipi | Sep 27, 2015

in Web Design

DISCOVER THE FUTURE OF WEB DESIGN

If you’re running low on inspiration and are looking for some help to raise your game, you should attend one of the Future of Web Design conferences....

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By Phanos Demetriou | Sep 27, 2015

in Digital Marketing

Google Webmaster Tool: Newbie Guide

Of all the free tools that are available by Google, the one that is most useful in managing your company’s SEO strategic plan, is Google Webmaster Tools! Learn the basics to start implementing it into your company!...

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The #Hashtag Story

Ever wondered what this symbol means #? Why is everybody using it? Is it a new trend? Is it useful? How can you actually use it? And at the end of the day what does it stand for? We created a small guide to make your life easier. Either for business ...

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Seven Google Analytics tips for beginners

Even the smallest of organisations are using web analytics to improve their business, and Google Analytics is one of the most popular tools available today....

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The mega guide to ideal image sizes for your social media posts

You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great!...

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By Martha Pipi | Sep 27, 2015

in website, Web Design

7 SKILLS EVERY WEB DESIGNER MUST MASTER

Web design is as much a science as it is an art form. While half of the job is based on sound coding and design know-how, the other half is based on just having an intuitive sense of what looks good and what doesn’t. Any web designer worth his salt ...

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By Martha Pipi | Sep 27, 2015

in website, Web Design

When Launching a New Website: Avoid These Four Simple Website Mistakes

Having a website is essential for just about every business these days. Not only is it expected, but it helps improve your image and your accessibility for customers. Putting together a website doesn’t have to be complicated, but it isn’t just a ...

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By Martha Pipi | Sep 27, 2015

in website, Web Design

The Absolute Minimum Every Novice Web Designer Must Know

It is a known fact that the utility and the usability are the primary factors responsible for the success of a website. It is important for any website, especially e-commerce portals, to have a user-centric design, and this has now become the ...

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By Martha Pipi | Sep 27, 2015

in website, Web Design

Σχεδιασμός Ιστοσελίδων: Τα 5 βασικά στοιχεία για ελκυστικό design

Το καθαρό και ελκυστικό Web Design είναι απαραίτητο για να προσελκύσετε περισσότερους επισκέπτες στο site σας. Διαβάστε ποια είναι τα βασικά στοιχεία ενός πετυχημένου design. ...

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Facebook Ads: Basics 1.3

With Facebook Adverts, you can get more people visiting your shop, shopping on your website, liking your Page, installing your app and more. Have a look at what you can accomplish with Facebook Adverts and implement the following tactics in your ...

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Facebook Ads Basics 1.2

With Facebook Ads, you can create targeted adverts to reach different audiences and meet your business goals. This is the second article of the "Facebook Ads: Basics" series. Read the first article here. We created Facebook Ads: Basics in order to ...

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Facebook Ads: Basics 1.0

We created a series of articles to help you learn the basics of Facebook Advertising. In the first article of the series, you will learn who you can reach, target and who can actually see your Facebook Ads. Facebook offers powerful and unique ways ...

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By Martha Pipi | Sep 27, 2015

in website, Web Design

Is Minimal Design the Best Strategy for Your Site?

One of the buzzwords of modern marketing or design work is “understanding your customers.” Before you jump on board with a trend or design style, it’s good to research how consumers or clients in your industry respond to it. One particular trend ...

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By Martha Pipi | Sep 27, 2015

in website, Web Design

10 web design trends that will change everything in 2015

Updated! Some of the web's smartest thinkers reveal what they believe will transform the web.  In 2014, the biggest web design trends included: grid layouts, flat design, background videos, and the increasing capabilities of HTML5 APIs. So which ...

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By Martha Pipi | Sep 27, 2015

in website, Web Design

Πώς δουλεύει το Responsive Web Design (infographic);

Το Responsive Web Design αποτελεί την ιδανική λύση για κάθε εταιρεία που θέλει να προσφέρει στους επισκέπτες του website της τη βέλτιστη εμπειρία θέασης και πλοήγησης από κάθε συσκευή, mobile, tablet ή desktop....

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5 Instagram stats marketers need to know

If you are wondering how you can build or enhance your presence on Social Media then you need to know all the numbers that matters for Instagram. There are a huge number of stats out there on Instagram usage, most of which are now inaccurate as the ...

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By Martha Pipi | Sep 27, 2015

in website

Ενδείξεις ότι χρειάζεστε ανασχεδίαση ιστοσελίδας επειγόντως

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By Martha Pipi | Sep 27, 2015

in website

Common Usability Mistakes You Should Avoid

There is much more to a website’s success than just fancy web design. In fact, when it comes to increasing conversions and enhancing the overall growth of your website, a good and visually appealing layout or web design is just one part of the ...

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By Martha Pipi | Sep 27, 2015

in website, Web Design

3 ways to create website mockups

"The best methods for mocking up your websites and apps.  There's lots of ways to support a mockup. It's true there is no "best" way, but depending on certain UI and UX designer's styles and preferences (and the design process), some will work ...

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By Phanos Demetriou | Sep 27, 2015

in Digital Marketing

4 Marketing Trends to use in 2015

With all we know about online marketing and what changes will occur in 2015, does not necessarily mean that you will need to change your marketing strategy. With all the data available, marketers can create a better business strategy to help your ...

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Όλα όσα θέλετε να ξέρετε για τη Drupal

Εισαγωγή Η Drupal είναι ένα από τα πιο εξελιγμένα συστήματα διαχείρισης περιεχομένου που είναι διαθέσιμα στο διαδίκτυο και αυτός είναι ο λόγος για τον οποίο webmasters και bloggers αγαπούν να τη χρησιμοποιούν για τις ιστοσελίδες τους. Γιατί η Drupal ...

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New Facebook Picture Editing Tools

Facebook is bringing a whole new dimension to your pictures uploaded on it's main website.  The feature is currently rolling out for some users in various countries. Are you one of them? ...

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3 Steps to Show more pictures in your Facebook Ads

Facebook is one of the most popular channels when it comes to Social Media. It's also amonst the top tools for online advertsing. We wrote this article to help you with your Facebook Ads....

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Creative ways to publish updates on your Social Media Accounts

Finding new, exciting  ways to deliver your content and maintain user engagement can be difficult, as even experienced social marketers have difficulty in maintaining this. ...

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5 Tips For Using Google Analytics

How many visitors came to my site last week? How much revenue did we generate in September? Where are our visitors coming from and which pages are they most interested in? Before you start worrying that analytics is sharing all of your personal ...

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The importance of loading time for better user experience

Did you know that you only have 5-8 seconds to impress users  from the time enter your website?...

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