Facebook Ads Basics 1.2

With Facebook Ads, you can create targeted adverts to reach different audiences and meet your business goals. This is the second article of the "Facebook Ads: Basics" series. Read the first article here. We created Facebook Ads: Basics in order to help anyone who is involved or wants to get involve with Facebook Advertising. A series of three articles explaining the fundamentals of Facebook Advertising in a simple way.
More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visits every day.

When you run a Facebook Advert, you choose the audiences that see it by location, age, interests and more.With Facebook Adverts, you choose the type of people you want to reach and we deliver your adverts to them. This makes your adverts more relevant for the people who see them and brings you real results.

Where they're active.
Mobile devices are now part of our lives – people use phones and tablets to discover, communicate and shop more than ever.

More than 700 million people visit Facebook every day on their phones and tablets – and when they do, they see Facebook Adverts along with stories from family and friends.Because Facebook Adverts are placed in the stream of information people view on Facebook, they're more likely to see your adverts and take action.

For real business results.
Advertising on Facebook is easy for you and your customers. From a Facebook Advert, people can get directions to your shop, download your app, view your videos, add an item to a shopping basket or take other action on your website.We'll actively update you on how your Facebook Adverts perform and how your budget is spent. You can also visit Adverts Manager, our tool for managing your adverts and checking their performance. And when you’re on the go, there’s an Adverts Manager app, too.

Did you know that you can run an advert for as little as €5? Learn more about advert pricing

Set your budget

Whether you set a daily limit for one advert or the total amount for a campaign, you're in control.


Facebook Adverts are highly targeted and actionable. You can measure the results of every advert.

Here is a five steps checklist to help you get started:

  1. Create a Facebook Page
  2. Choose what you want to promote
  3. Choose the audience for your Facebook Ads
  4. Set your budget
  5. Track your results

What to read next: Facebook Ads: Basics 1.3

p.s.: We do love Social Media
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