--- title: "Facebook Ads: Basics 1.3" description: With Facebook Adverts, you can get more people visiting your shop, shopping on your website, liking your Page, installing your app and more. Have a look at what you can accomplish with Facebook Adverts and implement the following tactics in your Facebook Advertising Plan. image: https://blog.opiumworks.com/hubfs/stav_blog_covers/facebook_ads_basics_3.jpg --- [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [Follow us on Instagram](https://www.instagram.com/ow.digital/) [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://www.youtube.com/channel/UCv0DSTHNNX4yRADwrXz9Z7Q) [Follow us on Facebook](https://www.facebook.com) [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [Follow us on Instagram](https://www.instagram.com/ow.digital/) [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://www.youtube.com/channel/UCv0DSTHNNX4yRADwrXz9Z7Q) [Follow us on Facebook](https://www.facebook.com) # Facebook Ads: Basics 1.3 27 Sep 2015 ![Picture of Stavriana Nathanail](https://app.hubspot.com/settings/avatar/49b817cac150a71a7da65578987121d3) [Stavriana Nathanail](https://blog.opiumworks.com/author/stavriana-nathanail) ![](https://blog.opiumworks.com/hubfs/stav_blog_covers/facebook_ads_basics_3.jpg) With Facebook Adverts, you can get more people visiting your shop, shopping on your website, liking your Page, installing your app and more. Have a look at what you can accomplish with Facebook Adverts and implement the following tactics in your Facebook Advertising Plan. **Page Post Engagement** Get more people liking, commenting on and sharing your posts. You'll reach more of the people who like your Page and new audiences. **Page Likes** Build your Page audience by getting more Page Likes. It's a great way to connect with new customers and learn more about your audience. **Clicks to Website** Bring more people to your website from Facebook. When people click on your advert, you can send them to any page on your website – including your online store. **Website Conversions** Track actions that people take on your website after they have seen your Facebook advert. This data helps you to understand who comes to your site and what they're responding to so you can make your adverts (and website) even better. **App Installs** Grow your app by getting more people to install it. You can get your advert to the right people based on device, OS and more. And when they tap on your advert, they'll go right to the app store installation page. **App Engagement** Get more people to engage with your app and take them to specific parts of your app, such as the purchase page for an item or a screen where they can register or start a download **Event Responses** Let people know about your special event with a Facebook advert. When people see it, they can join and the event will be added to their Facebook calendar. They'll also get reminders for the event, and you can keep track of how many people have responded. **Offer Claims** Create special offers to get more people doing business with you. You can offer discounts or other rewards – it's up to you. You decide how long your offer runs for, who sees it, how many people can claim it and more. **Video Views** Create engaging adverts that feature your videos and tell your story. Your audiences can view your video adverts in News Feed on desktop and mobile devices. **Local Awareness** Easily reach people in the area around your business. Just start with your business address and the area that you want to reach, and we'll show your advert to as many people on Facebook as possible within the selected area. Read[Facebook Ads: Basics 1.0](https://blog.opiumworks.com/blog/facebook-ads-basics-1.0) and [Facebook Ads: Basics 1.2](https://blog.opiumworks.com/blog/facebook-ads-basics-1.2) If you want to learn more about [Social Media](https://www.opiumworks.com/social-media-strategy-and-maintenance), do not hesitate to [**Contact Us.**](https://www.opiumworks.com/contact) [![Digital Marketing Strategy Guide - Free Ebook](https://no-cache.hubspot.com/cta/default/708436/3296faaa-7481-4de4-98ef-80838d7b6476.png)](https://cta-redirect.hubspot.com/cta/redirect/708436/3296faaa-7481-4de4-98ef-80838d7b6476) ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://blog.opiumworks.com/facebook-ads-basics-1.3&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.opiumworks.com/facebook-ads-basics-1.3&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://blog.opiumworks.com/facebook-ads-basics-1.3&utm_medium=social&utm_source=twitter&url=https://blog.opiumworks.com/facebook-ads-basics-1.3&utm_medium=social&utm_source=twitter&source=tweetbutton&text=Facebook%20Ads:%20Basics%201.3) [Facebook Ads](https://blog.opiumworks.com/topic/facebook-ads), [Digital Marketing](https://blog.opiumworks.com/topic/digital-marketing), [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising), [social media](https://blog.opiumworks.com/topic/social-media) ## Stavriana Nathanail Digital Marketing Freak. Social Media Addict and a wannabe Growth Hacker. On my free time I train dragons. Strongly believe that for every action there is an equal and opposite reaction and a social media overreaction! Want to be a Digital Marketing Ninja, you? #GrowthHackingMindset #GottaLoveOpium [stavriana.nathanail@opiumworks.com](mailto:stavriana.nathanail@opiumworks.com) [Follow me on my website](https://www.opiumworks.com/about) [Follow me on Facebook](https://www.facebook.com/stavriana) [Follow me on LinkedIn](https://www.linkedin.com/profile/view?id=AAMAABMI6LoBv48yDqkZ1WNucD5a_JoAJViEgCY&trk=hp-identity-photo) [Follow me on X](https://twitter.com/StavrianaNathan) ## Related posts Search [Facebook Ads Basics 1.2](https://blog.opiumworks.com/facebook-ads-basics-1.2) [Σχεδιασμός Ιστοσελίδων: Τα 5 βασικά στοιχεία για ελκυστικό design](https://blog.opiumworks.com/σχεδιασμός-ιστοσελίδων-τα-5-βασικά-στοιχεία-για-ελκυστικό-design) Search ![logo-3](https://blog.opiumworks.com/hubfs/logo-3.svg "logo-3") [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://twitter.com/owdigitalagency) [Follow us on Instagram](https://www.instagram.com/ow.digital/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Stavriana Nathanail", "url" : "https://blog.opiumworks.com/author/stavriana-nathanail" }, "datePublished" : "2015-09-27T20:04:26.000Z", "headline" : "Facebook Ads: Basics 1.3", "image" : [ "https://blog.opiumworks.com/hubfs/stav_blog_covers/facebook_ads_basics_3.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.opiumworks.com/facebook-ads-basics-1.3", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.opiumworks.com/hubfs/logo-May-04-2026-12-09-10-0641-PM.png" }, "name" : "Opium Works Digital" } } ```