If you are interested in boosting your company's visibility then you need to increase your company’s presence online. If you do not have a digital presence or a complete digital marketing strategy for your business, now is the time to do it. Social Media and Digital Media in general are an ever-growing source of entertainment, news, shopping and social interaction, and consumers have the opportunity to communicate directly with a company before they make a purchase.
Based on our experience and expertise here are 4 steps to follow in order to enhance your business visibility and revenue.
1.Search Engine Optimization (SEO)
Search Engine Optimization is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. This process is done in order for your website to rank high in specific search engine results.
Website Optimization: make sure that the words on your website, especially the titles, headers, and intra-site links are the ones your potential customers are using when searching on Google. Start with a keyword analysis based on your products or services, so you know which words and phrases to target. Google Keyword Planner is an excellent tool to use.
2.Social Media: Get Online, Be Active
Develop a content strategy that helps you engage with your customers. A content strategy means focusing on your prospects’ needs, and having those conversations where they hang out online. For instance, B2B companies might find it more useful to target their prospects on channels like LinkedIn. On the other hand, B2C companies might engage better with their audience through Facebook or Twitter. If you are interested to see some examples of a well structured Digital Strategy you can check the Facebook Pages of our clients; Burger King Cyprus, INTERSPORT Cyprus and many others here.
3.It is all about blogging.
Writing a blog is an excellent marketing tool for a business to enhance visibility, therefore, enhance its revenue. Each blog post is a new web page, and each web page is a new opportunity to rank well in Google’s search results. When you include the right keywords for your products or services, in your blog posts it is very likely to rank among the top results in search engines.
4.Measure Your ROI (Return on Investment)
In order to see if your digital strategy is efficient, you need to measure your results. The purpose of it is to determine where your online activities increased your visibility and, therefore, your revenues.Traffic reports like Google Analytics will help you determine if your search traffic is going up and at which channels your prospect’s are more active.
Today’s successful businesses use SEO and Social Media to increase their online visibility and attract qualified visitors to their site, which increases their conversion rate and grows their business. By increasing your visibility, you increase your potential of attracting new customers. Using the right content through the right channels you will manage to convert your prospects into satisfied customers.
If you’d like a professional advice on how to increase your business’s visibility, or how you can measure your visibility, Contact Us now and we will be more than happy to help you with your Digital Marketing.
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