How Pay Per Click Google Ads Work

Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call. Find out how Pay Per Click Ads work on Google and reach your customers, whichever device they’re on, everywhere in the world. In today’s mobile world, you need to be advertising on every device that your customers are using – desktop, laptop, tablet and mobile. That way, when they’re searching, browsing or buying, you’re right there.

Why Google AdWords?    

1.Attract more customers   

Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.


2.Reach the right people at the right time

Your business gets found by people on Google precisely when they're searching for the things that you offer.


3.Advertise locally or globally

Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or store.


4.You only pay for results

Signing up for Google AdWords is free. You only pay when someone clicks your ad to visit your website or calls you. In other words, when your advertising is working.


5.Start with any budget

You set your own budget, so your costs will depend on what you are trying to accomplish with your advertising. Some businesses spend tens of thousands of dollars a month, and others are comfortable investing several hundred.


How ads on Google get results

Step #1: Create your ad

Start by writing an ad that tells people what you offer. Next, choose the search terms that will make your ad shown in the Google results. Finally, set a daily budget. Now your ad is ready to go live.
step1 (1).png

Step #2: People see your ad on Google

If the words people type in Google match your keywords, your ad can appear above or next to the search results.

step2 (1).png

Step #3: You get more customers

They click your ad and go to your website or call you directly. Best of all, you only pay when they do.


If you want to find out the Best Tips for PPC Google Ads you can read our latest article here.


If you are interested in increasing your sales and getting ahead with Digital Campaigns and Online Advertising,

do not hesitate to Contact Us for a free consultation.


Opium Works, for you.



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