Niki Metaxa

Recent Posts

VISUALIZE YOUR BRAND

Most people know what they want their brand to look like, but they don't know how to visualize it in their heads. Here’s a tip: Step outside of the design world. Listen to your gut....

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The 7 types of graphic design

If you are outside of the world of graphic design, it can sometimes be confusing distinguishing one type from another. This can be particularly frustrating when you are looking to hire a specialist, and aren’t quite sure what you should be asking ...

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What is colour psychology in design and why it matters

Design and colours have been messing with our psychology subconsciously over the years. All the information processed by the brain comes from sight. Visual tools can be very powerful, especially with the use of the right colours. ...

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Why invest in good design?

Many people have distorted ideas regarding how design can benefit a business. Some small businesses invest in design and get no results, claiming it to be a waste of time and money. Others invest in design and believe that it will automatically ...

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The skill designers should improve

Is not design.. it’s communication!...

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THE BRANDING BREAKDOWN

According to the Cambridge English dictionary, branding is: “the act of giving a company a particular design or symbol in order to advertise its products and services”. So why do so many people using different words to describe the same thing?    To ...

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