--- title: Digital Marketing, Tech & Development News | Niki Metaxa (2) description: Opium Works Blog, Digital Marketing, Development, Drupal, Social Media (2) --- [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [Follow us on Instagram](https://www.instagram.com/ow.digital/) [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://www.youtube.com/channel/UCv0DSTHNNX4yRADwrXz9Z7Q) [Follow us on Facebook](https://www.facebook.com) [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [Follow us on Instagram](https://www.instagram.com/ow.digital/) [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://www.youtube.com/channel/UCv0DSTHNNX4yRADwrXz9Z7Q) [Follow us on Facebook](https://www.facebook.com) ![Niki Metaxa](https://app.hubspot.com/settings/avatar/65b6587b105a0c591328df6b5a9cd393) # Niki Metaxa [niki.metaxa@opiumworks.com](mailto:niki.metaxa@opiumworks.com) [![](https://blog.opiumworks.com/hubfs/branding_cover-1.jpg)](https://blog.opiumworks.com/the-branding-breakdown) [![](https://blog.opiumworks.com/hubfs/branding_cover-1.jpg)](https://blog.opiumworks.com/the-branding-breakdown) ## [THE BRANDING BREAKDOWN](https://blog.opiumworks.com/the-branding-breakdown) 9 Apr 2020 [Niki Metaxa](https://blog.opiumworks.com/author/niki-metaxa) According to the Cambridge English dictionary, branding is: “the act of giving a company a... [Read More](https://blog.opiumworks.com/the-branding-breakdown) [Digital Marketing](https://blog.opiumworks.com/topic/digital-marketing), [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising), [social media](https://blog.opiumworks.com/topic/social-media), [Design](https://blog.opiumworks.com/topic/design), [covid-19](https://blog.opiumworks.com/topic/covid-19) [1](https://blog.opiumworks.com) [2](https://blog.opiumworks.com/author/niki-metaxa/page/2) ![logo-3](https://blog.opiumworks.com/hubfs/logo-3.svg "logo-3") [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://twitter.com/owdigitalagency) [Follow us on Instagram](https://www.instagram.com/ow.digital/)