Digital Marketing, Tech & Development News

By Melina Kontou | Jul 31, 2020

in Digital Marketing, social media, content creation, 3D

3D Content: The Way of the Future

Take a minute to consider how much social media content you consume daily. In all the noise, what remains memorable is impressive content. So as a brand, how can you beat the noise? ...

By Katerina Gregoriou | Jul 13, 2020

in Digital Marketing, content creation, Instagram, Content Marketing, influential marketing, tik tok

Πώς το Instagram «απαντάει» στο Tik Tok;

Είναι πλέον γεγονός ότι το Tik Tok αποτελεί τον μεγαλύτερο ανταγωνιστή του Instagram την τελευταία χρονιά. Το Instagram πρόκειται να λανσάρει παγκοσμίως τη δική του πλατφόρμα για παραγωγή βίντεο μικρής διάρκειας, το Instagram Reels! Έχοντας ήδη το ...

By Jenny Zaragka | Jun 10, 2020

in Digital Marketing, Digital Marketing Strategy, Storytelling, Design, concept creation

Storytelling and Advertising

Advertising your product is a tricky business. Making it stand out amongst the crowd is even trickier. Nowadays, there are a million different brands with an awesome presence online. So, what will make YOUR product more appealing to the customer? ...

By Melina Kontou | May 30, 2020

in Digital Marketing, Digital Marketing Strategy, #DigitalMarketing, covid-19

What are your customers expecting? Catch up!

We’ve been and are still living through unprecedented times. Marketers & advertisers have been testing the waters, pivoting their strategies and communication for over 3 months now. And the testing period is not over. ...

By Melina Kontou | May 30, 2020

in Digital Marketing, Inbound Marketing, #DigitalMarketing, MarketingCampaigns

Omnichannel Marketing; The ultimate user experience.

Omnichannel is defined as a fully integrated multichannel sales approach that provides the user with seamless consistent user experience, no matter the channel they’re reaching out from. It’s all about one single holistic approach; that is the ...

By Katerina Gregoriou | May 28, 2020

in Digital Marketing, B2B, Business Digital Marketing, Content Marketing, #DigitalMarketing, Blog, Best Practices, performance

3 tips for Highly Converting Landing Pages

It’s often difficult to include all the B2B products and services you want on a single landing page. To make a decision, you often need to deal with a long sales cycle, different decision-makers and a quite complex offering that’s tricky to explain ...

By Michael Demetriades | May 28, 2020

in Digital Marketing, Marketing Tips, GDPR, Blogging, Email, email marketing

Tips for successful email marketing

...

By Rafaela Andreou | May 22, 2020

in Digital Marketing, Digital Marketing Strategy, Business Digital Marketing, #DigitalMarketing, Marketing, Digital transformation

5+1 ΛΟΓΟΙ ΓΙΑ ΤΟΥΣ ΟΠΟΙΟΥΣ Η ΕΠΙΧΕΙΡΗΣΗ ΣΑΣ ΧΡΕΙΑΖΕΤΑΙ DIGITAL MARKETING ΣΤΡΑΤΗΓΙΚΗ!

Το να μην έχετε διαδικτυακό “πρόσωπο” το 2020, για την επιχείρησή σας, μοιάζει εξωπραγματικό. Μπορεί να πιστεύετε πως η φύση αυτού που κάνετε δεν έχει ανάγκη την επιπλέον προβολή μέσω διαδικτύου, αλλά πλέον η κατάσταση έχει αλλάξει! Αν πάλι έχετε ...

By Koulla Papachristoforou | May 20, 2020

in Digital Marketing, social media, Instagram, Social Platforms, advertising

ΠΩΣ ΟΙ ΕΠΙΧΕΙΡΗΣΕΙΣ ΜΠΟΡΟΥΝ ΝΑ ΒΓΑΛΟΥΝ ΧΡΗΜΑΤΑ ΜΕΣΩ ΤΟΥ INSTAGRAM!

Εάν η κοινωνική αποστασιοποίηση έχει ρίξει τη στρατηγική πωλήσεων σας το 2020, δεν είστε μόνοι. Όλες οι επιχειρήσεις αισθάνονται την πίεση....

By Eleonora Xenophontos | May 4, 2020

in Digital Marketing, Facebook, covid-19

Facebook’s take over on Messenger Rooms

Facebook’s taking on Zoom is doing a pretty good job! ...

By Melina Kontou | Apr 28, 2020

in Digital Marketing, website traffic, content creation, Digital Marketing Strategy, Marketing Tips, SEO, Marketing, marketing trends 2020

Voice Search Marketing: Turn it up

Voice search technology has been around for years, specifically since 2011. Since then, voice search and voice recognition have come a long way....

By Rafaela Bakaliaou | Apr 27, 2020

in Digital Marketing, Digital Advertising, world, #DigitalMarketing, inspiration, covid-19, advertising

COVID 19: Campaigns around the world

A pandemic is not easy to handle. No one knows what to expect. However, brands are doing a remarkable job on educating and promoting important messages around the world. Their message does not revolve around buying products or services but spreads ...