Turning Leads into Loyal Customers: CRM’s Role in the Sales Funnel
The merging worlds of sales and marketing create a dynamic space where customer relations can...
A Comprehensive Guide to CRM-Powered Marketing
It’s no secret that things move fast in the digital landscape. From newly discovered trends to an...
Sweet & Tempting Campaigns by Chocolate Brands That Melted Hearts
It’s World Chocolate Day, not that we needed any excuse to revisit some of the most tempting and...
A Barbie Girl In A Digital World: A Masterclass In Marketing
The popular doll, Barbie, has long been established as a cultural icon in the realm of digital...
Get The Scoop On The 5 Finger-Licking Good Ice Cream Campaigns
Just in time for the hot weather! There’s no better association to summer than ice cream itself,...
Cracking The Code: Data-Driven Marketing & The Best Practices To Know About
As much as some of us may have chosen a more creative path, there’s no escaping numbers. Especially...
Next-Level Strategies For Data-Driven Marketing Success
The newfound, success-driven era of data-driven marketing has been the hidden key that has unlocked...
GIF It A Shot! Instagram’s New Comments Feature!
Instagram has gone and done a thing, finally, which will inevitably change once again the way we...
OW Digital Goes To The Cyprus Social Media & Influencer Marketing Conference!
It was a different kind of work day for some members of the team, as we attended the 2nd Cyprus...
Infusing Flavours: Heinz x Absolut Vodka Collaborate For A Pasta Sauce Revolution
Who doesn’t love an unlikely collaboration? At first sight, it may not be the most obvious blend of...
Meta Introduces Search Ads Into Instagram’s Marketing API
Imagine going down a deep rabbit hole search on Instagram, trying to find everything from the...
7 Brands That Are Crushing The TikTok Marketing Game
TikTok is very much a thing of the present. As the fastest-growing social media platform, with more...