--- title: Top Beauty Bloggers to Follow! description: There’s a lot we can learn from beauty bloggers, and it’s not just about make-up and skincare rituals. They can teach us how to really connect a brand with the right audience. The reason why influencers can grow and keep their fan base is because they are real and authentic. image: https://blog.opiumworks.com/hubfs/Pasted%20image%20at%202018_04_26%2012_33%20PM.png --- [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [Follow us on Instagram](https://www.instagram.com/ow.digital/) [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://www.youtube.com/channel/UCv0DSTHNNX4yRADwrXz9Z7Q) [Follow us on Facebook](https://www.facebook.com) [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [Follow us on Instagram](https://www.instagram.com/ow.digital/) [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://www.youtube.com/channel/UCv0DSTHNNX4yRADwrXz9Z7Q) [Follow us on Facebook](https://www.facebook.com) # Top Beauty Bloggers to Follow! 25 Apr 2018 ![Picture of Stavriana Nathanail](https://app.hubspot.com/settings/avatar/49b817cac150a71a7da65578987121d3) [Stavriana Nathanail](https://blog.opiumworks.com/author/stavriana-nathanail) ![Pasted image at 2018_04_26 12_33 PM](https://blog.opiumworks.com/hubfs/Pasted%20image%20at%202018_04_26%2012_33%20PM.png) Do you work in the Beauty Industry? Want to stay up to date with the latest trends and some of the biggest names in the world of beauty? You have come to the right place! We decided to scour Instagram for fresh faces to watch. From Kim Kardashian West’s newest friends to fashion bloggers who are experimenting with beauty, these are the accounts you should definitely follow! There’s a lot we can learn from beauty bloggers, and it’s not just about make-up and skincare rituals. They can teach us how to really connect a brand with the right audience. The reason why influencers can grow and keep their fan base is because they are real and authentic. Wondering who the real deal is? Find out below! **Valeria Lipovetsky** If you’re looking for a down-to-earth model to teach you how to look like one yourself, you’ll find that in Valeria Lipovetsky. On top of YouTube tutorials and beauty blogging, Lipovetsky is also well-versed as a holistic nutritionist. On Lipovetsky’s page you can find a healthy model diet video right next to a soft nude eye tutorial. Let her soothing voice and natural beauty tips relax you and inspire you to try a new look!   >   > > [Most days I feel like I’m in a rat race. But let me tell you- yesterday was one of those days where work was amazing, I managed to to be on time to pick up the kids- traffic didn’t bother me, take them to their activities, come back and manage to look decent in 30 min to head out to a gala to benefit a wonderful cause- like what 😎Man it feels good to be a gangsta 👊🏻](https://www.instagram.com/p/Bb47WrVBV32/) > > A post shared by [Valeria Lipovetsky](https://www.instagram.com/valerialipovetsky/) (@valerialipovetsky) on Nov 24, 2017 at 11:20am PST     **Sarah Feingold** This might be one of the most curated to perfection accounts you can follow. Feingold ventured into the beauty realm after commenters kept asking her to share her flawless skincare secrets. From grills to colourful eyeshadows, and odes to mask treatments after break-ups, Feingold’s content is in itself gold.   >   > > [After so many of you asked about my skincare routine I thought it was time to write someting about it. 💫 I listed my fav face masks on @nbga.mag, check the link in my bio #clayslay](https://www.instagram.com/p/BbhnGhOgGpQ/) > > A post shared by [Sarah Feingold](https://www.instagram.com/sarah.feingold/) (@sarah.feingold) on Nov 15, 2017 at 10:00am PST     **Rachel Nguyen** The Los Angeles-based blogger has the most incredible skin to match her incredible beauty and stylish looks. She also has a vlog where she documents her daily life--viewers can join in and go on a journey with her, like the time she transformed from dark black hair to platinum blonde! We’re eager to see what exciting things she’ll do next in 2018.   >   > > [Postcards from Costa Rica 🇨🇷 Feeling saucy from surfing every day, twice a day and pretty much don’t want to go home 🏄🏻‍♀️](https://www.instagram.com/p/BctUpipnwB5/) > > A post shared by [Rachel Nguyen](https://www.instagram.com/thatschic/) (@thatschic) on Dec 14, 2017 at 7:41pm PST     **Reuben De Maid** You may recognize this 12-year-old beauty vlogger from the viral video where Kim Kardashian West surprises him while he’s recording a tutorial. With KKW’s “seal of approval,” the young man has since appeared on Ellen and been sent a number of products to test on his channel. He’s definitely got a bright future ahead!   >   > > [Happy Easter🐰 - - - The @lipsticknick\_ event with @cosmetips is less than 1 week away!! Make sure you use the code REUBEN10 for 10% off your tickets!!💞 Products: Foundation: @toofaced #toofaced born this way✨ Concealer: @tartecosmetics #tarte shape tape & @kkwbeauty #kkwbeauty Brightner✨ Powder: @maccosmetics @maccosmeticsuk #mac Mineralize skin finish✨ Contour: @kkwbeauty #kkwbeauty @kimkardashian Powder contour and highlight kit✨ Highlight: @\_\_dollbeauty\_ glow obvs & @jeffreestarcosmetics “dark horse” ✨ Brows: @benefitcosmeticsuk @benefitcosmetics Brow zings✨ Shadow: @hudabeauty desert dusk & @anastasiabeverlyhills #abh #norvina modern renaissance ✨ Lashes: @tatti\_lashes TL3 😍😍😍 Lips: @hudabeauty “crush” and #lipstobe ✨ Hope you love✨😘](https://www.instagram.com/p/BhCSjOrF0-h/) > > A post shared by [Reuben](https://www.instagram.com/reubendemaid_1/) (@reubendemaid\_1) on Apr 1, 2018 at 10:12am PDT     **Ciera Mi Lunasa** For all the curly-haired viewers out there, let Lunasa’s tutorials get your lock game on... lock! Lunasa provides countless YouTube tutorials for curly hairstyles and even experiments with wigs. She is also a plant-based nutritionist so she offers insight into her fitness and eating habits, too!   >   > > [A post shared by CEIRA MI LUNASA ♌️ (@ceiramilunasa)](https://www.instagram.com/p/Be-eJe8gnx7/) on Feb 9, 2018 at 4:34am PST     If you want to stay up-to-date with the latest digital news & trends of the Beauty Industry, subscribe to our blog. Feel free to share your thoughts either by commenting on the post below or sending me an email. aaand to make this day even better I am sharing this awesome tune with you! Enjoy!     Thanks for reading! 😊       [![BEYOND THE FACEBOOK BUSINESS PAGE](https://no-cache.hubspot.com/cta/default/708436/1ea84289-2d4e-4b47-943c-036e2a6ef41a.png)](https://cta-redirect.hubspot.com/cta/redirect/708436/1ea84289-2d4e-4b47-943c-036e2a6ef41a) ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://blog.opiumworks.com/top-beauty-bloggers-to-follow&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.opiumworks.com/top-beauty-bloggers-to-follow&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://blog.opiumworks.com/top-beauty-bloggers-to-follow&utm_medium=social&utm_source=twitter&url=https://blog.opiumworks.com/top-beauty-bloggers-to-follow&utm_medium=social&utm_source=twitter&source=tweetbutton&text=Top%20Beauty%20Bloggers%20to%20Follow!) [Instagram](https://blog.opiumworks.com/topic/instagram), [influential marketing](https://blog.opiumworks.com/topic/influential-marketing) ## Stavriana Nathanail Digital Marketing Freak. Social Media Addict and a wannabe Growth Hacker. On my free time I train dragons. Strongly believe that for every action there is an equal and opposite reaction and a social media overreaction! Want to be a Digital Marketing Ninja, you? #GrowthHackingMindset #GottaLoveOpium [stavriana.nathanail@opiumworks.com](mailto:stavriana.nathanail@opiumworks.com) [Follow me on my website](https://www.opiumworks.com/about) [Follow me on Facebook](https://www.facebook.com/stavriana) [Follow me on LinkedIn](https://www.linkedin.com/profile/view?id=AAMAABMI6LoBv48yDqkZ1WNucD5a_JoAJViEgCY&trk=hp-identity-photo) [Follow me on X](https://twitter.com/StavrianaNathan) ## Related posts Search [4 Ways in which UX Design Can Help Your Business!](https://blog.opiumworks.com/4-ways-ux-design-help-your-business) [How to Grow Your Instagram for beauty brands!](https://blog.opiumworks.com/how-to-grow-your-instagram-for-beauty-brands) Search ![logo-3](https://blog.opiumworks.com/hubfs/logo-3.svg "logo-3") [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://twitter.com/owdigitalagency) [Follow us on Instagram](https://www.instagram.com/ow.digital/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Stavriana Nathanail", "url" : "https://blog.opiumworks.com/author/stavriana-nathanail" }, "datePublished" : "2018-04-25T18:10:53.000Z", "headline" : "Top Beauty Bloggers to Follow!", "image" : [ "https://blog.opiumworks.com/hubfs/Pasted%20image%20at%202018_04_26%2012_33%20PM.png" ], "mainEntityOfPage" : { "@id" : "https://blog.opiumworks.com/top-beauty-bloggers-to-follow", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.opiumworks.com/hubfs/logo-May-04-2026-12-09-10-0641-PM.png" }, "name" : "Opium Works Digital" } } ```