The phenomenal growth of Social Media ultimately reflects people’s compelling desire to connect with other people who share the same interests. This new behavior of consumers is a whole new paradigm that businesses need to communicate and sell online. Having a website is not enough. Social Media play an important role in the Digital World. The secret to success is to have a Full Digital Strategy plan for your company.
Consumers love companies that can communicate with them, companies that show interest on what they like or don't. At the end of the day, if your company is not active on Social Media, now is the time to do it.
Still not convinced?
Here are 6 reasons showing the importance of Social Media in Digital World and how they can benefit your company:
- Market Insights.
What makes Digital Marketing so cool is the opportunity you have to interact and engage with your customers. You get to know what they like, their complaints and you get insights of their daily life and their needs.
- Quicker Response to Problems.
If there’s a problem with your product or service, you want to know about it immediately. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away. Studies have shown that consumers appreciate companies that respond to customer complaints.
- Competitors are doing it.
The early bird gets the worm, and the sooner you start up you Digital Marketing Campaigns, the sooner you can see your company growing. It is better to invest on your online presence early than being late and spend tons of money to catch up your competitors.
- People are listening.
People view Social Media such as Twitter and Facebook as social networks, not as marketing ‘machines’. Meaning that they are more willing to listen, watch and interact with you. What else do you need? Your customers are out there and looking for you.
- Increase sales.
Being active on Social Media can help you increase your sales. Creating campaigns or Facebook competitions you can engage with your customers by giving them a prize such as a Discount Coupon. People seem to really like competitions such as Share & Win. Have a look at the very successful competitions we did for our clients; Weetabix and Burger King.
- Brand Awareness.
The success of your business also relies on how effective you are in creating greater visibility and awareness for your brand, products or services with targeted customers.
In a rapidly evolving digital age, businesses can get exposure or even better visibility for their brands through digital marketing channels – foremost of which is social media – at the fraction of the cost traditional media requires. Creating greater awareness for your brand can be a bit challenging particularly for small and medium businesses, but emerging social media platforms can help level the playing field – giving your business potential access to more than 2.046 billion active social media accounts.
Social Media Marketing is a must-have for businesses, but it’s also just the tip of the iceberg. Having website content that drives sales, a solid SEO strategy and products that consumers actually want to buy are all important pieces of a successful Digital Marketing Strategy. At the very least, social media marketing will help drive traffic to your site and increase brand awareness.
You can check if your website is SEO friendly using Google Webmaster Tool.
If you are interested in finding out more on how you can improve your Digital Marketing Strategy Contact Us, for a FREE consultation.
