Content marketing is not a marketing trick or a trend. It is an operative marketing tactic that is used by most businesses to expand their reach and grow their online presence. It gives you the opportunity to build consumer engagement and capture the attention of the right audience online.
So how you should promote your brand in the best way?
Just create an astonishing content!
It’s a fact that traditional marketing is on the downfall and digital marketing has almost entirely replaced it. The reason is that the majority of people are online so in order to appeal to them we need to create quality content. As Jay Baer (Internet pioneer, entrepreneur, and New York Times best-selling author) very well stated: “Content is fire, social media is gasoline”.
So, I would like to share with you 5 tips that you should take into consideration to help you become more effective at content marketing:
- Identify and understand clearly your target audience and their needs
Who is your audience? Which groups of people you would like to target? To answer these questions, you should understand your brand first that means its’ core values, visions and business goals. It is a must to create different persona groups to represent your ideal customer that will benefit from your brand’s offerings (product, service, information etc.)
- Identify the most effective content type for your business
Blog posts, videos, images, webinars, info-graphics are some of the different types of content that your target audience would like to see.
By producing several of the above types, you can grow your online audience. However, these different types have different returns. Firstly, you need to estimate the cost for each, both in time and money. Secondly, you need to determine how your competitors are doing with different types of content based on value metrics such as traffic, social shares, incoming links and comments. Then start by testing two or three content types that stick out in terms of cost effectiveness. Focus on those first and even if you find that only one type is favourable, start producing that type of content.
- Improve your business efficiency
If you handle most of the marketing by yourself, efficiency should be an area of major concern. It might be necessary to outsource another marketing team or agency in order to not spend time on thinking, creating, planning and promoting your content. This will improve your efficiency, reduce the time spent of each task and allow you to focus on running your business.
- Focus on quality, not quantity
You should prioritize on the quality content since people would like to read something interesting; otherwise what’s the point of leveraging your content on social media?
Besides that, it’s not only the quality content that wins and captures people’s attention but also the way you promoted it. If your budget allows it then you can also seek for quantity.
- Repurpose your old content in a new manner
“In the end, the repurposed content needs to provide some level of unique value to people, or it’s not worth doing.” Stated by Lee Odden, CEO of TopRank Marketing.
Hence, you should try to bring something fresh and unique to your potential customers- something that they haven’t seen yet.
To sum up, if you want to become an effective content marketer it requires consistent effort and ongoing research in order to provide exceptional results to your clients. Following the above, you will learn and you will be able to improve your Marketing strategies the next time around.
Looking for more tips? Here are 25 Easy tips for Creating Great content in 2018 from Caseo.
If you want to learn more about Content Marketing and Digital Marketing in general download our Free E-Book.