When it comes to website design anything is critical. Any mistakes or misjudgements can influence your visitors’ behaviour and perception of your company and your product.
Before you even try to increase your website’s search ranking and post it on Social Media, make sure the traffic you aim to attract will stay in your website and, in the end, be pleased by the whole experience.
If you wish to enhance your visitors’ experience and convince them to learn more about your product, make sure that your website has all the means to do that.
Keep your purpose clear
What is the main purpose of your website: Provide information about your product? Provide educational information complementary to your product? Entertain visitors? Your website’s message and each page’s purpose should be so clear so it will answer to any possible questions of your visitor.
Choose your fonts wisely
Since we can now open any website on different browsers, from different devices, with different screen sizes, web designers should be extra careful when choosing fonts. You want a typeface that is easy to read and the font size should not be less than 11pt. In addition, don’t use more than 3 typefaces, to avoid slow page loading and maintain consistency.
“Pop” some colours carefully
Research shows that colours have the power to affect people’s psychology, therefore the colours you choose should be consistent with the purpose of your content. Complementary colours help create balance and harmony. Choosing contrasting colours makes content easier to the eye and vibrant colours create emotion, therefore, they are better to be used on buttons and call-to-actions.
Provide white space
Besides giving your website a modern look, white space is a “breathing” space for visitors. The right amount of whitespace between paragraphs helps visitors digest all the information and keeps them focused.
Graph up your website
Pictures, photographs, infographics and videos help readers to connect emotionally with the written content. Try to use high-quality professional photos or, at least, purchase stock photographs that are related to your content, to give your website a more professional look.
Visitors should navigate easily while visiting your website and reach any piece of information they are looking for within 3 clicks. Studies have shown that the right side of the screen is barely seen from readers and the eye always starts “scanning” from the top-left side of the page. Having this in mind, the page hierarchy and layout should be structured in order of importance.
Test it regularly
Any change should be tested for a short period of time, in order to analyse if that change affected any behaviour or not. Even a re-position of a call-to-action button or a new shade of colour in your navigation menu can have a meaningful impact on your visitor’s experience, therefore, make one change at a time and wait for results.
Having all these in mind, start changing your web design effectively to upgrade your visitors’ experience. At the end of the day, a website can be pretty and functional at the same time. With the right design, your website will be fun, educative and useful.
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