Why is traditional marketing still a large part of the marketing mix in most Cypriot companies?
In today's business world there are many options to become more human or customer-centric. But still many companies in Cyprus continue to use traditional marketing as their main way to communicate with customers, remaining marketer-centric by reaching out to customers by using techniques that are interruptive such as TV commercials, Billboards, Radio, etc.
Are organizations that stay company or marketer-centric afraid of change?
Technology has given us the opportunity to become more human-centric, to reach people on a more personal level, talk to people instead of at them and most of all to be helpful instead of intrusive. It is the best way to connect and build lasting relationships, yet organisations are still hesitant to adapt.
Let's Make Interruptive Marketing Methods a Thing of the Past.
Despite the amount of options to become more effective and efficient with the way we do business and attract customers, as a country, we are still behind the curve when it comes to innovation. We are skeptical and apprehensive of new things as a nation. What people fail to realise is that there are incredible ways to be more human-centric that are less expensive, much more measurable and fairly simple to execute.
Empower Your Customers: Shift the Way Your Organization Thinks
The amount of options at our fingertips are incredible from content marketing to social media, which all fall under the same method of inbound communication versus traditional outbound.
Specifically, Inbound marketing represents a fundamental shift in the way that organization operates because it is Customer- Centric. With this method companies can focus on customers’ needs instead of their own empowering potential customers by building conversations with them by sharing relevant and helpful content with them. After all, that is the purpose of calling this way of marketing Inbound.
Boost your businesses strategic plan, check out these stastitics:
68% of inbound marketers believe their organization’s marketing strategy is effective. (HubSpot, 2017)
- This is higher than those who practice outbound/traditional marketing.
32% of marketers rank outbound marketing practices such as paid advertising as the top waste of time and resources. (HubSpot, 2017)
- It is time to focus on the up and coming resources of our generation such as social media and blogs.
53% of marketers find blog content to be their top priority in regards to inbound marketing. (HubSpot, 2017)
- Blogs are taking over the marketing world by storm and are helping businesses to engage with their consumers.
61% of marketers’ top inbound marketing priorities include improving their SEO. (HubSpot, 2017)
- Leaving your online marketing efforts in the hands of someone qualified does nothing but good for your business.
Marketers are finally catching on to the appeal of video with 48% planning on investing in YouTube and 39% looking to incorporate Facebook video in their marketing strategy. (HubSpot, 2017)
Build Lasting Customer Relationships
Inbound Marketing is the most effective marketing method for building brand awareness, engagement, and lasting relationships with your customers. As an alternative of the old outbound marketing methods paying for ads, billboards and tv spots not knowing who they will reach Inbound marketing focuses on making quality content that draws people in the direction of your product or service, where they naturally want to be.
And that's how you stay relevant and sustain your business in the long term.