--- title: Get Inspired - 7 User Generated Marketing Campaigns description: 7 Great Ways to Get Inspired for your Social Media Strategy via Content Creation image: https://blog.opiumworks.com/hubfs/blog_covers/social_media_contantent.jpg --- [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [Follow us on Instagram](https://www.instagram.com/ow.digital/) [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://www.youtube.com/channel/UCv0DSTHNNX4yRADwrXz9Z7Q) [Follow us on Facebook](https://www.facebook.com) [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [Follow us on Instagram](https://www.instagram.com/ow.digital/) [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://www.youtube.com/channel/UCv0DSTHNNX4yRADwrXz9Z7Q) [Follow us on Facebook](https://www.facebook.com) # Get Inspired - 7 User Generated Marketing Campaigns 28 Feb 2016 ![Picture of Phanos Demetriou](https://app.hubspot.com/settings/avatar/5b1ef20e16b490a53bd3dc6daaec69fc) [Phanos Demetriou](https://blog.opiumworks.com/author/phanos-demetriou) ![](https://blog.opiumworks.com/hubfs/blog_covers/social_media_contantent.jpg)   --- # **Social Media is about Content .... and even more Content** Admit it, you spend most of your time on [**Social Media**](https://www.opiumworks.com/social-media-strategy-and-maintenance), consuming content. Blogs, images, infographics, videos, gifs, jokes, documentaries, mockumentaries, new video clips. Content comes in so many types and forms you couldn't even list them if you tried. How is this relevant? If you want your business to stay above the radar and be in touch with your consumers, you need to produce content and distribute this to your followers. Today we're discussing User Generated Content, or Content that is generated from Consumers regarding a specific brand. Here are 7 User Generated Content Campaigns to feast at from around the world: ## **Three - 'Create Your Own Pony':** UK's Three had a very successful advert utilizing a dancing pony! Yes that's right. They then called on their followers to create their own dancing ponies.  1.5 Million ponies were created, the original advert was viewed over 111m times, with 65% of the UK Population seeing the ad or content at least once. Amazingly 95% of all content generated from this campaign was re-shared ## **Nintendo - 'Super Mario Maker':** You know Super Mario, you've played Super Mario, but you never created your own Super Mario. And this is what Nintendo let you do. To exactly create your own Super Mario levels. And this was a huge hits. Just one video of the game YouTube Gaming start Created, ranked up 10 million views ## **Starbucks – 'White Cup Contest':** **In 2014, Starbucks invited people to decorate their cups. The results were immense** > Mark up your Macchiato, doodle on your doppio, craft your cappuccino. [#WhiteCupContest](https://twitter.com/hashtag/WhiteCupContest?src=hash) [http://t.co/IRoNiMKMXU](http://t.co/IRoNiMKMXU) [pic.twitter.com/pgw0Wbu3ZN](http://t.co/pgw0Wbu3ZN) > > — Starbucks Coffee (@Starbucks) [April 28, 2014](https://twitter.com/Starbucks/status/460881396912099328)  They received about 4,000 entries resulting in a HUGE amount of Social Media Buzz. The winner of the competition really outperformed herself. > Starbucks Announces the Winner of its [#WhiteCupContest](https://twitter.com/hashtag/WhiteCupContest?src=hash) [http://t.co/1lN5g95T8T](http://t.co/1lN5g95T8T) Congrats Brita! [pic.twitter.com/6i2CE1D8w0](http://t.co/6i2CE1D8w0) > > — Starbucks News (@Starbucksnews) [June 19, 2014](https://twitter.com/Starbucksnews/status/479735883433013249) ### Three – #SingItKitty Same concept as Dancing Pony, this time Three invited customers to create a variation of their #SingItKitty campaign. As you can tell, placing your friend's face on the advert and having a laugh together, is definitely shareable grade A stuff!   ### Lowe’s – #FanFixInSix USA's Giant Megastore took to Vine to share home improvement tips in 6 second Vine Clips. It then invited users to give out their own Tips & Tricks  Not only was this a success Marketing wise, great ideas came out of this   ### Doritos – #BurnSelfie Doritos launched a new product. A very Spicy new Product. Of course there is only one way to go here. Send us your Burn Selfies, :) > Guess who got the hot chip? 2nd chip into the bag of [@DoritosCanada](https://twitter.com/DoritosCanada) Roulette. [#burnselfie](https://twitter.com/hashtag/burnselfie?src=hash) [pic.twitter.com/WbmtEtcJLf](http://t.co/WbmtEtcJLf) > > — Dennis & May Pang (@Pangcouver) [July 5, 2014](https://twitter.com/Pangcouver/status/485291547013832704) > [@DoritosCanada](https://twitter.com/DoritosCanada) No Better Way In Spending Canada Day Then With A Bag Of Doritos Roulette [#BurnSelfie](https://twitter.com/hashtag/BurnSelfie?src=hash) [pic.twitter.com/jH3Bz9tlfR](http://t.co/jH3Bz9tlfR) > > — Kristen Visser (@krishabv) [July 1, 2014](https://twitter.com/krishabv/status/483944782415163394) > [@DoritosCanada](https://twitter.com/DoritosCanada) My [#BurnSelfie](https://twitter.com/hashtag/BurnSelfie?src=hash) entry..... Trying to put the fire out without getting caught!!! [pic.twitter.com/PwHuSaCVga](http://t.co/PwHuSaCVga) > > — Jennifer Laking (@JenniferLaking) [July 1, 2014](https://twitter.com/JenniferLaking/status/484035791408988162) ### Burger King Cyprus - Spot The Bus We wouldn't be a solid Digital Agency if we didn't promote our work. One of the most successful User Generated Activities we did recently was with the Launch of new Burger King stores in Cyprus. Indeed Burger King dressep up busses in Nicosia, Larnaca and Paphos and we invited our guests to Spot them & Win. Here are some great and creative examples of the content created ![Screen_Shot_2016-02-24_at_13.15.50.png](https://blog.opiumworks.com/hs-fs/hubfs/Blog_Pictures/Screen_Shot_2016-02-24_at_13.15.50.png?width=750&height=380&name=Screen_Shot_2016-02-24_at_13.15.50.png "Screen_Shot_2016-02-24_at_13.15.50.png")![Screen_Shot_2016-02-24_at_13.16.35.png](https://blog.opiumworks.com/hs-fs/hubfs/Blog_Pictures/Screen_Shot_2016-02-24_at_13.16.35.png?width=750&height=408&name=Screen_Shot_2016-02-24_at_13.16.35.png "Screen_Shot_2016-02-24_at_13.16.35.png")![Screen_Shot_2016-02-24_at_13.17.03.png](https://blog.opiumworks.com/hs-fs/hubfs/Blog_Pictures/Screen_Shot_2016-02-24_at_13.17.03.png?width=750&height=303&name=Screen_Shot_2016-02-24_at_13.17.03.png "Screen_Shot_2016-02-24_at_13.17.03.png") **CONCLUSION:** Now it’s time to say goodbye and wrap up your traditional ways. Digital Marketing is here, and it revolutionizes your business. Come with us and let's create together.      [![Digital Marketing Strategy Guide - Free Ebook](https://no-cache.hubspot.com/cta/default/708436/dcce8668-693f-4bbc-ac38-d6a6bef926bf.png)](https://cta-redirect.hubspot.com/cta/redirect/708436/dcce8668-693f-4bbc-ac38-d6a6bef926bf)   ---   ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://blog.opiumworks.com/get-inspired-7-user-generated-marketing-campaigns&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.opiumworks.com/get-inspired-7-user-generated-marketing-campaigns&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://blog.opiumworks.com/get-inspired-7-user-generated-marketing-campaigns&utm_medium=social&utm_source=twitter&url=https://blog.opiumworks.com/get-inspired-7-user-generated-marketing-campaigns&utm_medium=social&utm_source=twitter&source=tweetbutton&text=Get%20Inspired%20-%207%20User%20Generated%20Marketing%20Campaigns) [Digital Marketing](https://blog.opiumworks.com/topic/digital-marketing), [social media](https://blog.opiumworks.com/topic/social-media), [content creation](https://blog.opiumworks.com/topic/content-creation), [Instagram](https://blog.opiumworks.com/topic/instagram), [Social Media Strategy](https://blog.opiumworks.com/topic/social-media-strategy), [Facebook](https://blog.opiumworks.com/topic/facebook), [Brand Awareness](https://blog.opiumworks.com/topic/brand-awareness) ## Phanos Demetriou [phanos.demetriou@opiumworks.com](mailto:phanos.demetriou@opiumworks.com) [Follow me on Facebook](https://www.facebook.com/phanosd?fref=ts) [Follow me on LinkedIn](https://www.linkedin.com/profile/view?id=AAkAAAWN_14BzkowDllDSH6BYobnQrSeQny-YYQ&authType=NAME_SEARCH&authToken=_Vk0&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A93192030%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1443374602912%2Ctas%3Aphan) [Follow me on X](https://twitter.com/phanosd?lang=en) ## Related posts Search [How To Maintain A Consistent Brand Identity Across Social Media](https://blog.opiumworks.com/how-to-maintain-a-consistent-brand-identity-across-social-media) [Benefits of Social Media for Business.](https://blog.opiumworks.com/benefits-of-social-media-for-business) Search ![logo-3](https://blog.opiumworks.com/hubfs/logo-3.svg "logo-3") [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://twitter.com/owdigitalagency) [Follow us on Instagram](https://www.instagram.com/ow.digital/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Phanos Demetriou", "url" : "https://blog.opiumworks.com/author/phanos-demetriou" }, "datePublished" : "2016-02-28T12:50:13.000Z", "headline" : "Get Inspired - 7 User Generated Marketing Campaigns", "image" : [ "https://blog.opiumworks.com/hubfs/blog_covers/social_media_contantent.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.opiumworks.com/get-inspired-7-user-generated-marketing-campaigns", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.opiumworks.com/hubfs/logo-May-04-2026-12-09-10-0641-PM.png" }, "name" : "Opium Works Digital" } } ```