What is colour psychology in design and why it matters

Design and colours have been messing with our psychology subconsciously over the years. All the information processed by the brain comes from sight. Visual tools can be very powerful, especially with the use of the right colours. 

 

Why is it important?

 

All colours evoke emotion and feeling in different ways. By using colours strategically, you can make your audience feel a certain way about your brand. The right amount can make wonders but too much can be counterproductive. It’s important to find balance.

 

Now let’s find out which colour triggers which emotion, so you’ll get inspired for your next design!

 

BLUE

Portrays:

Stability, Harmony, Peace, Calm, Trust

blue

 

RED

Portrays:

Excitement, Passion, Danger, Energy, Action

red

 

YELLOW

Portrays:

Happiness, Positivity, Optimism, Summer, Warning

yellow

 

GREEN

Portrays:

Growth, Fertility, Health, Generosity, Envy

green

 

ORANGE

Portrays:

Creativity, Adventure, Enthusiasm, Success, Balance

orange

 

PURPLE

Portrays:

Creativity, Joy, Mystery, Innovation

purple

 

BLACK

Portrays:

Mystery, Power, Elegance, Sophistication, Sadness/Anger

black

 

WHITE

Portrays:

Mystery, Power, Elegance, Sophistication, Sadness/Anger

white

 

Most designers prefer sticking to a colour scheme and use three tones for a starting point as this is enough to create variation and visual interest without being overwhelming. But it’s always down to taste!

 

Thanks for reading! :)

 

 

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