The time after- What to expect next

By Virginia Sakka | May 24, 2019

in Marketing, Goggle I/O

The big fuss is gone and Google has announced all the important developments they had! Focusing on AR and how the company is growing to become your everyday assistant, Google plans to give a unique experience to its users. All we can expect from now on is for their projects to only grow bigger.

This year, it will be interesting to see how Google positions itself as tech companies come under more and more scrutiny for the role they play in democracy and the way in which people digitally connect. Yes, Google I/O conference is over, but all the projects they presented and the promises they made, are about to run in 2019. Meaning that we will have to wait a year to find out about their results and their future plans!

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Google dropped a lot of news on Day One of Google I/O, and it sees artificial intelligence taking an even larger role in how we interact with our devices. Google envisions a future where AI is more ubiquitous, where we’ll be making requests from our phones, computers, cars, in-home speakers, and much more. Βut is it accessible to all?

While it’s great that there’s a bigger Nest Home Max and that Pixel phones will soon have the timelapse feature, Google made more meaningful improvements to its existing products in ways that will take them from simply helpful to life-changing.

The highlights from Google I/O keynote are:

  • Google marrying augmented reality to both cameras and Search over the next year
  • Google Duplex
  • Google Assistant will get a lot faster, easier to use and more powerful (it will include Picks for you, a new Google
  • Home feature that tries to personalize your results based on things Assistant has helped you do before)
  • Google continues to improve its security and privacy features with easier access
  • Federated Learning
  • Live Caption for the Disabled
  • New hardware
  • New Pixel 3A and 3A XL in cheaper versions
  • Medical Technology
  • Machine Learning

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This year's Google I/O didn’t really present anything new. We have been reading about all of these, in years!

What is really impressive is that they bring all of these closer to the users- access to these features has never been easier!

What we really expect from now on, is the ways that all of these projects will evolve and the ways they will have an actual impact on our everyday lives!

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