3D Content: The Way of the Future

Take a minute to consider how much social media content you consume daily. In all the noise, what remains memorable is impressive content. So as a brand, how can you beat the noise? 

One way that’s guaranteed to stop your users in their tracks (or scrolls), is 3D content. 

 

3D content has been defined as the way of the future. It’s opened up massive opportunities for content creators and advertisers alike. 

It’s ideal for capturing your audience, especially a younger one. 

 

Opium Works 3D: The Way of the Future

 

What’s the value proposition?

3D ads can:

  • Increase your ads click-through-rate (CTR) 
  • Bring higher engagement rates
  • Gather more quality traffic
  • Reduce bounce rates
  • Increase return of advertising spend (ROAS)



So how are social media platforms adjusting to 3D Ads and who’s following?

 

Instagram

Instagram has over 1 billion monthly active users worldwide. 

Most recent statistics show that 70% of these users are between the ages of 13-34. 

 

This massive audience has become accustomed to 3D content by the various offerings of the platform that have been developed over the past couple of years. Users can interact with 3D content through stories, posts and filters.

 

3D content will allow your business to stand out in the clutter of social media and increase your ROI. 

Opium Works 3D: The Way of the Future

Source



Facebook

As of the 31st of March this year, Facebook has over 2.60 billion monthly active users, and 1.73 billion daily active users (Source).

 

Looking at the younger age range, 62% of their audience is between the ages of 13-34 on a worldwide scale as of July 2020. 

 

So whilst we’re always talking about Facebook being more appropriate for an older audience, there’s an important number of younger audiences that are not to be ignored on this channel. 

You’re probably wondering why this audience is on the platform. One of the major reasons is access to 3D Content.

 

Much like Instagram, 3D content can be accessed through posts, stories, filters and lenses.

 

Due to their eye-catching nature a user is much more likely to stop and watch or look at your post if it’s in 3D. And they are much more likely to engage with it for a longer period of time due to its novelty.

 

As a business, this means you can reach your target audience at much higher rates in terms of engagement and interaction.

 

Opium Works 3D: The Way of the Future

Source



More and more platforms like Snapchat & TikTok have introduced tools and features that can host 3D content, and that’s because it delivers show-stopping results. 

 

3D content will only keep growing and platforms like Facebook are striving to grow their ecosystems to be able to host everything and anything 3D.

 

It’s the way of the future and the future is here. 

 

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Ready to step up your content game? 

Get in touch, our 3D content creators are way ahead of the game:)

 

Click here to learn more. 

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