---
title: Google in Preparation for the GDPR
description: Google is making changes to policies in order to become compliant to the new General Data Protection Regulation, or GDPR, by May 25th 2018.
---

[Digital Marketing, Tech & Development News](https://blog.opiumworks.com)

# [Google in Preparation for the GDPR](https://blog.opiumworks.com/google-in-preparation-for-the-gdpr)

 Written by [Phanos Demetriou](https://blog.opiumworks.com/author/phanos-demetriou) | May 15, 2018

 

On May 25th, Europe’s new General Data Protection Regulation comes into effect. Google is committed to complying with the GDPR, and in preparation has been **working with customers and partners** to inform them about changes to policies across their various products. As Google Partners, Opium Works fully complies with both Google's and GDPR policies.

Google already asks that **publishers and advertisers** using their services get **consent** from end users, as required under existing EU law. The GDPR will refine these requirements further. To comply, Google will be **updating their EU consent policy** and require that publishers take extra steps in gaining consent from their users.

 

 

**Google’s Commitment to GDPR**

Google has been working closely with **Data Protection Authorities** in Europe for years, and already has strong privacy protections in place. They are committed to keeping user information secure, and are **ready to collaborate with partners** throughout the process of implementing and complying with the new legislation.

**The Google Privacy website describes in more detail:**

- Updated terms & contractual protections
- Client checklist
- Robust safeguards
- Incident response
- User transparency
- International transfers
- Privacy practices

To read more, please visit this [link](https://privacy.google.com/businesses/compliance/).

[View full post](https://blog.opiumworks.com/google-in-preparation-for-the-gdpr)

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