Success for brands on Instagram takes more than publishing attractive images, In order to be successful, you need a thoughtful strategy, a well-defined brand identity grounded in visual creativity and effective community management. As you explore the potential of Instagram for your business, keep in mind the particular strengths of visual content for telling a compelling story about your brand.
1.Your Story.
Decide on a visual theme you will use to represent your brand and make sure your photos have value for your followers. It is important to use your products to tell a story that will be interesting to your target audience.
2.Content Matters.
Use high-resolution photos for your posts. You can even use third-party editing apps in order to enhance your photos. However, do not overdo it with Instagram Filters. Try to keep a balance between filters and no filters. A very important tip to have in mind when it comes to content is that your product should feature 2/3rds of the picture, in order to fit in the Instagram culture. you can even utilize Instagram video tool for a more creative storytelling.
3.Sharing is Caring.
Share your content with the world. The best days to post on Instagram are Sunday, Monday and Thursday. The average number of hashtags to maximize engagement is five. When it comes to hashtags you need to remember to use brand oriented hashtags, industry related and trending hashtags.
4. Special Features.
One of the best features of Instagram is that is connected to Facebook which makes sharing and link posting across multiple platforms a piece of cake.
You can also share your photos in Twitter. if your Instagram focuses on product photos uses your website or Facebook page link to maximize your exposure.
5.Engage with your Followers.
Use your brand’s hashtags to find relevant posts by your followers. Make sure you have at least 5-10 images in your Instagram stream before start promoting your profile. Like and Comment at your followers photos. Always mention them in the comments. Add questions and motivating text to your photo captions that encourage comments and interaction with your followers. You need to reply to ANY comment on your photos and always mention the person you are responding to. a smart strategy to increase your followers is to run hashtag campaigns and feature them in your photos.
6. Reward your followers.
Post teasers of upcoming products or events. Create excitement. Make your followers feel that they are getting exclusive content by posting ‘first looks’ or ‘previews’ about new products or events. Run competitions and reward the winners. Give your followers an incentive to engage and promote your brand. Contact your Top Followers or the ‘winners’ through Instagram direct.
and now you may watch your profile Instagrow..
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p.s.: Well, #GottaLoveSocialMedia