Let’s face it — creating content takes time. Whether it’s writing weekly blog posts, designing social media visuals, or putting together engaging emails, content demands a lot of creative energy and hours. That’s where AI steps in — not to replace marketers, but to support them.
AI-generated content is making it easier (and faster) for brands to communicate, connect, and convert. From product descriptions to short-form videos, we now have tools that help us work smarter without compromising creativity. Let’s take a look at the most popular types of AI-generated content in marketing, and how you can actually make them work for your brand.
AI writing tools like ChatGPT and Jasper are becoming go-to sidekicks for marketers. Need a blog intro, a catchy caption, or a product blurb? You can generate it in seconds. But the real magic happens when you combine AI speed with your own brand knowledge and tone of voice.
According to HubSpot, 80% of marketers using AI for content creation say it helps them work more efficiently.
How to make the most of AI copywriting:
Start with an AI draft to get ideas flowing, then tweak it to sound like you.
Be specific with your prompts — the more context you give, the better the result.
Think of AI as a brainstorming partner, not the final author.
Tip: Save your best-performing prompts so you can use them again when time is tight.
Graphic design used to be one of the more time-consuming parts of marketing. Now, with tools like Canva’s Magic Design and DALL·E, anyone can generate visuals — even without a design background.
Whether you need Instagram story templates, blog headers, or display ads, AI helps you keep things looking consistent across the board.
Tips to create better AI visuals:
Use templates to speed up your workflow, but always customise them with your brand colours and fonts.
Double-check that the visuals align with your message (AI isn’t perfect yet).
Keep a consistent aesthetic across platforms — this builds brand recognition.
Bonus: These tools are also great for generating moodboards or creative direction drafts during ideation.
Video is one of the most powerful formats in digital marketing, but producing it can be expensive and time-consuming. AI tools like Lumen5 and Pictory are changing that. They can turn a blog post into a short video, generate a voiceover, or stitch together visuals automatically.
Case in point: Adidas used AI-generated videos in its Creativity is the Answer campaign to create personalised content for different audiences — proving you don’t need a film crew to make an impact.
Getting started with AI video:
Use AI to draft scripts or storyboard ideas quickly.
Let it handle editing or audio generation, then polish it for brand consistency.
Keep it short and engaging — attention spans are short, especially on social.
Tip: Repurpose existing content (like blog posts) into bite-sized video content to maximise value.
Social media moves fast — and so should your content production. Tools like Hootsuite’s OwlyWriter and Later’s AI assistant can help brainstorm captions, generate hashtags, and even suggest post ideas based on trends or past engagement.
What’s great is that these tools can take some of the pressure off when you’re staring at a blank content calendar.
How to use AI for social content:
Generate different versions of a post to test what resonates.
Keep your brand’s tone in check — don’t let things sound too robotic.
Use AI for ideas, then add a human touch to make it authentic and engaging.
Pro tip: Track what works best and use that insight to train future prompts.
If you’ve ever spent hours A/B testing subject lines or writing email copy, you’ll appreciate what AI can do here. Platforms like Mailchimp and ActiveCampaign use AI to personalise emails, predict the best send times, and even write subject lines that get opened.
According to Statista, AI can boost email open rates by up to 41% when used strategically.
Tips for AI-powered email marketing:
Let AI write your subject lines or call-to-actions, then tweak them for voice and clarity.
Test AI-generated emails against your own to see what performs better.
Use AI to trigger personalised follow-ups based on what users clicked or bought.
Bonus: Automated emails don’t have to feel robotic. Add a warm tone, emojis, or a personal sign-off to keep things friendly.
Wrapping It All Up: AI + Humans = Dream Team
AI isn’t here to take over your job — it’s here to make it easier. It helps you create more content, faster, and with more relevance. But the best results happen when you use AI as a tool, not a replacement.