Step-by-Step: How To Share Your META, Google Ads & Analytics Access

Effective digital marketing relies on real-time data, precision targeting and constant optimisation. For agencies to successfully manage and refine your campaigns, it's essential to have direct access to your digital accounts, such as META Business, Google Ads and Google Analytics. By allowing the right access, you enable your team to monitor performance, fine-tune strategies and deliver measurable results. 

Why Granting Access Is Essential

Granting access to your digital accounts is vital for implementing effective marketing strategies that are data-driven and responsive. When marketing teams have real-time access to platforms such as META Business, Google Ads, and Google Analytics, they can conduct in-depth analyses of user behaviour, ad performance, and overall campaign effectiveness. This capability enables the identification of patterns that inform strategic adjustments.

For instance, by analysing engagement metrics on social media ads, teams can refine their targeting criteria to reach specific demographics more effectively, ensuring that messaging resonates with the intended audience. The ability to monitor performance in real-time empowers teams to make informed decisions quickly, optimising campaigns for maximum impact.

Moreover, shared admin access to your Google Analytics account fosters collaboration and transparency, allowing both parties to stay aligned on goals and progress. When marketing professionals can access comprehensive data sets, they can provide actionable insights that lead to informed discussions about strategy and execution. This collaborative approach is essential for refining tactics, such as adjusting ad spend based on performance insights or pivoting campaign messaging in response to market trends.

By facilitating open access to your Google Analytics account, businesses can enhance their agility in the marketplace, adapt to changes in consumer behaviour, and drive sustained growth through well-informed, strategic marketing initiatives.

Why META Business Account

Providing access to your META Business Account unlocks advanced management capabilities for Facebook and Instagram ads. With access to detailed audience insights, ad performance metrics, and robust targeting options, your digital marketing team can test and optimise campaigns in real-time. This enables precise budget allocation and strategic adjustments, ensuring that every ad maximises engagement and conversions for optimal campaign performance.

Providing Access to Your META Business Account

Your META Business account holds valuable data on your ad performance across Facebook and Instagram. To give access to your assets, follow these simple steps:

1. First, head over to Meta Business Suite.
2. Once logged in, navigate to Settings at the bottom left of your screen.
3. Under the Users section, find and click Partners.
4. Click the Add button and select Give a partner access to your assets.
5. From here, you can select the specific assets you’d like to share with us—whether that’s your ad accounts, pixels, or pages.
6. Finally, enter the Opium Works ID, which we’ll provide to you securely. If you prefer, you can share your Business ID with us, and we’ll send a request directly to your account.

If you're wondering how to give access to Facebook, following these steps will ensure that your team has the access they need.

Why Google Ads Account

Access to your Google Ads account allows your marketing team to fully leverage Google’s powerful advertising tools, including precise keyword targeting, audience segmentation, and bidding strategies. By analysing performance metrics in real-time, they can refine ad placements, improve click-through rates, and drive higher conversion rates. This ensures that your ad spend is always optimised for the highest return on investment (ROI) across search, display, and video ads.

Granting Access to Your Google Ads Account

Google Ads is one of the most powerful tools to reach potential customers through targeted ads. For us to optimise your campaigns, we need access to your Google Ads account. Here’s how you can provide it:

1. Sign in to your Google Ads account.
2. Once logged in, look for the 10-digit Google Ads ID located next to your account name at the top of your screen.
3. Share this ID with our team. We’ll use it to request admin access to your account under Opium Works Digital.
4. You’ll receive an email notification inviting you to grant us access—simply click Accept, and we’ll take it from there.

Why Google Analytics

With access to your Google Analytics account, your marketing team gains valuable insights into website user behaviour, traffic sources, and conversion funnels. This data is essential for identifying trends, optimising user journeys, and enhancing site performance. By analysing visitor patterns, they can implement strategies to reduce bounce rates, increase engagement, and improve overall conversions, driving meaningful growth for your business.

Providing Access to Google Analytics

Google Analytics offers a wealth of information about your website visitors and how they interact with your content. This data is essential for improving user experience and increasing conversion rates. To allow access your Google Analytics account:

1. Visit Google Analytics.
2. Navigate to the Admin icon at the bottom left of your screen.
3. In the Account Access Management section, select the account level of access you want to provide (we typically require Editor access).
4. Enter the email addresses of the relevant team members from Opium Works (we’ll inform you which individuals need access).

Granting account-level access to key digital accounts is a vital step in optimising your marketing efforts. It ensures that your team can effectively analyse, adjust, and elevate your campaigns across various platforms. With the right levels of access in place, your marketing strategy becomes more agile, data-driven, and capable of delivering stronger results. And while security and control remain in your hands, the enhanced collaboration and insight gained through this access can significantly accelerate your brand’s growth and online performance.