With AI’s influence more evident than ever, copywriting being no exception, original writing has taken a significant metaphorical hit. In our efforts to optimise the way we work and the output of said work, we have reached a point where modern copy has become almost indistinguishable. In a world of streamlined procedures and formulaic writing, dare to stand out, dare to be you.
Why Now Is the Time to Be Yourself
In recent years, AI use has been climbing higher and higher, and usually with constant exposure comes fatigue. In 2025, consumers are growing increasingly tired of spotting AI in every aspect of their lives. According to recent data, 46% of consumers lose trust when they suspect brands have been using AI for services that they expected to receive from real people. Understandably, this creates demand for authentic and original content with human identifying traits, instead of picture-perfect copy that is overall, forgettable.
Inserting Yourself in Your Writing
Having identified a gap in the market, you’re all set up for exposure and success, right?
Recognising a problem and actually fixing it are two entirely different things, though. While you certainly have the upper hand in terms of sounding human, you need to be able to convey your ideas in a way that resonates with readers. In other words, reading authentic is not enough, your copy needs to be genuine and unique. To pursue this style of writing you can follow these simple steps:
Accept Your Flaws: Real human speech and writing is not perfect. While that doesn’t mean you should skip your regular proofreading process, it should enable you to relax about how your writing comes across. Allow yourself to just be you for a while. No need to lose sleep over each tiny detail. At the end of the day, your message and the feelings it evokes are far more important than achieving total perfection.
Write from Within: Arguably, the biggest advantage copywriters have over their AI counterparts is life. AI can produce competent copy in mere seconds. It can identify mistakes far more easily and it can adapt much faster. It cannot, however, insert its own experiences into the copy it produces. This is where your inherent advantage comes into play. Being brave enough to pour your soul into your copy makes it original, and most importantly, relatable. Don’t be afraid to use your wit, your humour and everything that makes you uniquely imperfect when you write.
Express Your Thoughts: One of the most unattractive characteristics to any piece of creative writing is neutrality. Copywriting is neither scientific nor legal, therefore, it has no need to be completely objective. Readers want to read the writer’s own views, thoughts, and conclusions in their pieces. Whether they agree or not is of no importance. In most, if not all projects, trying to please everyone ends up pleasing absolutely no one.
Don’t Disregard AI’s Potential
One important thing to note is that AI is not a competitor, as it offers different value than that of a human copywriter. We could never produce copy at the volume and speed that AI does, and AI could never put original thoughts and ideas into its writing. Understanding that, opens up new possibilities as it enables you to utilise the best of both worlds. For example, making use of AI as a brainstorming tool or a means to organise your ideas in a cohesive way can save you valuable time, which you could instead invest in coming up with better content.
AI is a tool at your disposal, not an enemy.
You vs Your Hesitations
We understand that exposing yourself to the world is not the easiest thing to do. It takes a bit of courage and disregard for what is expected of you. But remember, readers want to be told a story, not sit through a commercial.
Aim to entertain, not to promote.