The rise of social media could not leave unaffected the sports industry. Social media is making it easier for sports fans to be more engaged with their favorite athletes and for them to express their happiness, anger, and sadness by leaving a ...
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The past few years have brought many changes to all the industries. The global campaign brought with it many different challenges to businesses, from small to international, but also opened new doors. Since people were quarantined in their homes, ...
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At least once in one’s life, everyone has experienced the annoying and overwhelming email inbox from brands who are desperately trying to grab the attention of their target audience. This phenomenon happens only when brands or copywriters have ...
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Thoughts of the different must-have SM Channels that your company should already be on. ...
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It’s been more than 25 years since Bill Gates stated that “Content is King”. Until today, this is still so true! Content is the voice of your brand, expertise, product or service. Now let’s share some content marketing statistics, to see how ...
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Social platforms are always updating their image formatting and layout options, and if you’re not on top of the latest, you could end up giving users a lesser representation of your brand, with blocky, pixelated header images, or out of date profile ...
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Valentine’s day is here and companies have already started implementing their marketing strategy, visuals and copy. Being one of the most profitable events of the year, Valentine’s Day can be an excellent opportunity for a brand to connect with its ...
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TikTok is a global phenomenon that was recently named one of the fastest-growing apps in history. It’s no surprise that brands want to get in on the action as well. However, TikTok is a platform with its own language which one has to familiarize ...
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When promoting your brand, business, or products, there is usually a natural process. This process has different names, the most common and easy one to remember is the AIDA model. AIDA stands for Awareness, Interest, Desire, and Action. Basically, ...
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The Olympic Games have always been a fantastic opportunity for brands to increase their global visibility. Many businesses have paid thousands of dollars to be associated with the Games over the years, claiming that no other event in the world ...
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By now we all heard the term ‘e-commerce’ and we all know pretty much what it is. To provide a general meaning of the term, its the electronic transactions (buying or selling) of goods and services, over an electronic network that usually is the ...
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If you are a marketer or an individual who uses social networks, then the question of 'What makes a successful campaign that persuades customers?' comes up in your mind a lot of times....
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