Many people have distorted ideas regarding how design can benefit a business. Some small businesses invest in design and get no results, claiming it to be a waste of time and money. Others invest in design and believe that it will automatically generate sales.
A logo is an organic part of your brand identity. Though they’re all a combination of typography and images, each type of logo has its unique advantages and gives your brand a different feel. A good logo ensures that your products stand out through their unique features and advantages. So it’s worth taking the time to consider what kind of logo you want before you even begin designing the logo itself. Let’s look at each kind of logo out there to help determine what logo is the best fit for your brand.
MONOGRAMS
Monogram logos are a type of logo that consists of letters, usually brand initials.
WORDMARK
Similar to a monogram, Wordmark logos are a font-based logo focused on the business name.
SYMBOLS
An icon/graphic based logo. Normally based around the first thing that comes to mind when you say the business name.
ABSTRACT MARKS
A specific type of symbol logo. It’s an abstract geometric mark that represents your business, but not literally.
MASCOTS
Logos that involve an illustrated character.
COMBINATION MARK
This type of logo combines any of the previously stated logotypes together.
EMBLEM
An emblem logo is designed to fit the text inside of a symbol or icon.
Getting a logo is one of the most fun parts of starting a business. Before asking a designer to create a logo for you, look at lots of pretty pictures, let your creativity go crazy. Then, get a second (and third and fourth) opinion before finalizing everything. And get excited to see your brand really come to life!
In very simple words, a product is what you sell, a brand is the perceived image of the product you sell, and branding is the strategy to create that image. Let us help you create memorable and unique branding for your company! Find out more about our services here!