The Christmas season and intense marketing are two concepts that have been going hand in hand for several decades. Christmas has always been considered a time of giving, as well as sharing moments with loved ones This sentiment, in the world of advertising, could be distilled down to a single word; sales.
In this blog we will take a look at some of the most important trends for 2023 Christmas marketing campaigns and their benefits. But, first we need to answer a simple question.
What is Christmas Marketing?
Christmas marketing is an advertising strategy focused on utilising seasonal content to promote one’s brand or business, prior and during the Christmas period. By understanding the wants of your brand’s target group and creating carefully curated content in accordance with them, you successfully complete step 1, which is getting their attention.
Social Media Approach
Christmas is as much a part of social media, as anything nowadays. With over 4.8 billion registered social media users, it is not a stretch to say that social media represents the most direct form of advertising in the 2023 marketing landscape. As such, your Christmas social media campaign needs to be carefully put together in order to highlight your brand’s value and unique selling points.
Run-of-the-mill Christmas clichés won’t cut it anymore, as the competition is fiercer than ever before. Creative ideas will always grab the attention of users, and will ultimately, have much higher chances of success.
Video Content
If an image is worth a thousand words, as they say, then you can imagine the power a video holds. When it comes to generating engagement, driving traffic and other important marketing metrics, video content is the undisputed king. This fact is further emphasised by the meteoric rise of TikTok during the past few years. Video content, like short reels and TikToks, offers brands the luxury of saying more with less. They are such an essential asset to any campaign, because they are budget-conscious solutions that have high reach.
Of course, this can be applied to Christmas campaigns too, as seasonal content offers opportunities for ideas that are unique and only relevant during this period, which in turn, creates a sense of urgency around your brand.
Content Relevance
At this point, it is important to note that no kind of content is a one-size-fits-all kind of deal. To ascertain that your content makes the splashes you aim for, it is vital to carefully study your target groups and all kinds of potential buyers. By doing so, you get a much better idea of their wants, needs, problems and interests, and are able to create content that will resonate with them on a deeper level.
Conveying your brand’s message in a few different ways to relate with all target groups is paramount to finding success in your Christmas marketing ventures. Generic Christmas material will not be appreciated by the majority of your target audience. Instead, your content needs to meticulously balance creative Christmas ideas with each group’s distinct traits.
Physical Promotion
After a couple of challenging years during the recent pandemic, a recent resurgence of interpersonal marketing has been noted. Many companies have reverted to tried and true methods of marketing that do not rely solely on digital means. Christmas might just be the period to take advantage of this trend, as it offers a plethora of concepts and settings to use for any in-person marketing event.
No matter what your business specialises in, or what its general vibe is, there is something for everyone in Christmas. By organising an inspiring Christmas event and providing customers with memorable family moments, your brand becomes instantly more recognisable and likeable.
Even in 2023, sometimes old-school is the way to go.
Emphasising Customer Support
People of all ages and backgrounds are looking for some connection in most of their activities, and holiday shopping is no exception. Consequently, it is of the utmost importance to be very aware of your customer support situation during the holiday season. Promote the idea of personalised service throughout a customer’s engagement with your brand.
Christmas is the most busy season of the year for gifts, and naturally, customers will more often than not, need help and recommendations by knowledgeable professionals. Therein lies your opportunity to assist and leave a positive impression, by putting as much effort as possible into providing high-quality customer service.
Christmas marketing is a tricky, but potentially very fruitful endeavour for any brand. Through careful consideration, creative teamwork and the determination to embody the spirit of Christmas, anything is possible. The aforementioned tips are a sure-fire way of boosting your chances of success, as long as they’re properly understood and implemented. So, don’t delay your preparations and good luck on your Christmas marketing campaigns!