Digital Marketing, Tech & Development News

By Marios Orphanos | May 15, 2020

in Insider, Brand Awareness, Brand Id, Branding, Marketing Tips, Blog, Best Practices, Tips, Graphic Design, communication, marketing trends, advertising, logo

What is brand identity? And how to design a strong one

Just like your identity makes you “uniquely you”, your brand identity is the special recipe of your business that sets you apart from every other business on the block. Why do you need to design one you may ask. Well, because it’s what shapes your ...

By Melina Kontou | Apr 28, 2020

in Digital Marketing, website traffic, content creation, Digital Marketing Strategy, Marketing Tips, SEO, Marketing, marketing trends 2020

Voice Search Marketing: Turn it up

Voice search technology has been around for years, specifically since 2011. Since then, voice search and voice recognition have come a long way....

By Rafaela Bakaliaou | Apr 14, 2020

in social media, Marketing Tips, #DigitalMarketing, covid-19, advertising

Brands reacting during the Covid-19 pandemic

Companies and brands, regardless of their size, are currently in uncharted territory whilst weathering the COVID-19 storm. ...

By Anastasia Dalakoura | Apr 13, 2020

in Digital Marketing, social media, Digital Marketing Strategy, Social Media Strategy, Marketing Tips, #DigitalMarketing, Social, Media, inspiration, tik tok, marketing trends 2020, covid-19

Social Media tips during COVID-19 lockdown

During the extraordinary days of lockdown all of us, we have realized that the “online mode” is the best way to interact with each other, maintaining on top of our social life....

By Opium Works | Feb 20, 2019

in Digital Marketing, Digital Advertising, social media, content creation, Instagram, Digital Marketing Strategy, Marketing Tips, Blog, Best Practices, Storytelling, Social, Tips, Media, Brand Voice, Social Platforms, inspiration, Instagram Stories

Instagram Stories 101: Making your Stories Current & appealing

Instagram Stories, a feature on Instagram used by over 300 million people. It creates photo and video sequences that disappear 24 hours after being posted. It allows you to tell a “story” throughout the course of a single day. Modelled after ...

By Eleonora Xenophontos | Nov 1, 2018

in Facebook Ads, Digital Advertising, Facebook, Brand Awareness, Business Digital Marketing, Inbound Marketing, Social Media Optimization, Marketing Tips, digital, #DigitalMarketing, Blog, Marketing, Social, Tips, Media

How To Increase Engagement On Facebook

Finding your customers on social media is one thing, but having them engage with your page and posts is a whole other story!User engagement has been given a lot of thought this past year, especially with the constant algorithm changes on ...

By Stavriana Nathanail | Apr 25, 2018

in Instagram, Social Media Strategy, Marketing Tips, #SocialMedia

How to Grow Your Instagram for beauty brands!

Mirror, mirror on the wall, who’s the ‘grammest of them all? Instagram, with its celebration of breathtaking imagery and self-expression, seems custom-made for the beauty world. The perfect channel for Beauty Brands!...

By Opium Works | Sep 19, 2017

in social media, Social Media Strategy, Content Marketing, Marketing Tips

5 Compelling Tips to become more effective at Content Marketing

Content marketing is not a marketing trick or a trend. It is an operative marketing tactic that is used by most businesses to expand their reach and grow their online presence. It gives you the opportunity to build consumer engagement and capture ...