--- title: Digital Marketing, Tech & Development News (8) description: Opium Works Blog, Digital Marketing, Development, Drupal, Social Media (8) --- [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [Follow us on Instagram](https://www.instagram.com/ow.digital/) [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://www.youtube.com/channel/UCv0DSTHNNX4yRADwrXz9Z7Q) [Follow us on Facebook](https://www.facebook.com) [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [Follow us on Instagram](https://www.instagram.com/ow.digital/) [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://www.youtube.com/channel/UCv0DSTHNNX4yRADwrXz9Z7Q) [Follow us on Facebook](https://www.facebook.com) [![](https://blog.opiumworks.com/hubfs/Artboard%206-100%20(1).jpg)](https://blog.opiumworks.com/the-crm-revolution-why-your-old-marketing-methods-are-outdated) [![](https://blog.opiumworks.com/hubfs/Artboard%206-100%20(1).jpg)](https://blog.opiumworks.com/the-crm-revolution-why-your-old-marketing-methods-are-outdated) ## [The CRM Revolution: Why Your Old Marketing Methods Are Outdated](https://blog.opiumworks.com/the-crm-revolution-why-your-old-marketing-methods-are-outdated) 29 Sep 2023 [Opium Works](https://blog.opiumworks.com/author/opium-works) Customer Relationship Management has led to a great transformation of marketing methods and... [Read More](https://blog.opiumworks.com/the-crm-revolution-why-your-old-marketing-methods-are-outdated) [#DigitalMarketing](https://blog.opiumworks.com/topic/digitalmarketing), [#DataDrivenMarketing](https://blog.opiumworks.com/topic/datadrivenmarketing), [#CustomerRelationshipManagement](https://blog.opiumworks.com/topic/customerrelationshipmanagement), [#CRM](https://blog.opiumworks.com/topic/crm) [![](https://blog.opiumworks.com/hubfs/Artboard%205-100%20(1).jpg)](https://blog.opiumworks.com/the-data-gold-rush-how-to-use-data-for-marketing-gold-using-crm) [![](https://blog.opiumworks.com/hubfs/Artboard%205-100%20(1).jpg)](https://blog.opiumworks.com/the-data-gold-rush-how-to-use-data-for-marketing-gold-using-crm) ## [The Data Gold Rush: How to Use Data for Marketing Gold Using CRM](https://blog.opiumworks.com/the-data-gold-rush-how-to-use-data-for-marketing-gold-using-crm) 26 Sep 2023 [Opium Works](https://blog.opiumworks.com/author/opium-works) Within the digital realm of marketing, data is not just a buzzword anymore, but more of a trusted... [Read More](https://blog.opiumworks.com/the-data-gold-rush-how-to-use-data-for-marketing-gold-using-crm) [#DigitalMarketing](https://blog.opiumworks.com/topic/digitalmarketing), [#CustomerRelationshipManagement](https://blog.opiumworks.com/topic/customerrelationshipmanagement), [#CRM](https://blog.opiumworks.com/topic/crm) [![](https://blog.opiumworks.com/hubfs/Artboard%204-100%20(1)-1.jpg)](https://blog.opiumworks.com/the-3-steps-to-crm-success-segment-contextualise-personalise) [![](https://blog.opiumworks.com/hubfs/Artboard%204-100%20(1)-1.jpg)](https://blog.opiumworks.com/the-3-steps-to-crm-success-segment-contextualise-personalise) ## [The 3 Steps to CRM Success: Segment, Contextualise, Personalise](https://blog.opiumworks.com/the-3-steps-to-crm-success-segment-contextualise-personalise) 22 Sep 2023 [Opium Works](https://blog.opiumworks.com/author/opium-works) Adaptability and innovation have proven to be powerful tools for marketing success. Similarly,... [Read More](https://blog.opiumworks.com/the-3-steps-to-crm-success-segment-contextualise-personalise) [#DigitalMarketing](https://blog.opiumworks.com/topic/digitalmarketing), [#CustomerRelationshipManagement](https://blog.opiumworks.com/topic/customerrelationshipmanagement), [#CRM](https://blog.opiumworks.com/topic/crm), [#Personalisation](https://blog.opiumworks.com/topic/personalisation), [#Segmentation](https://blog.opiumworks.com/topic/segmentation) [![](https://blog.opiumworks.com/hubfs/Artboard%203-100%20(1).jpg)](https://blog.opiumworks.com/7-crm-best-practices-for-long-lasting-customer-relationships) [![](https://blog.opiumworks.com/hubfs/Artboard%203-100%20(1).jpg)](https://blog.opiumworks.com/7-crm-best-practices-for-long-lasting-customer-relationships) ## [7 CRM Best Practices for Long-Lasting Customer Relationships](https://blog.opiumworks.com/7-crm-best-practices-for-long-lasting-customer-relationships) 20 Sep 2023 [Opium Works](https://blog.opiumworks.com/author/opium-works) Establishing healthy and long-lasting customer relationships can be the ground for building a... [Read More](https://blog.opiumworks.com/7-crm-best-practices-for-long-lasting-customer-relationships) [#DigitalMarketing](https://blog.opiumworks.com/topic/digitalmarketing), [#BrandLoyalty](https://blog.opiumworks.com/topic/brandloyalty), [#CustomerRelationshipManagement](https://blog.opiumworks.com/topic/customerrelationshipmanagement) [![](https://blog.opiumworks.com/hubfs/Artboard%202-100%20(1).jpg)](https://blog.opiumworks.com/turning-leads-into-loyal-customers-crms-role-in-the-sales-funnel) [![](https://blog.opiumworks.com/hubfs/Artboard%202-100%20(1).jpg)](https://blog.opiumworks.com/turning-leads-into-loyal-customers-crms-role-in-the-sales-funnel) ## [Turning Leads into Loyal Customers: CRM’s Role in the Sales Funnel](https://blog.opiumworks.com/turning-leads-into-loyal-customers-crms-role-in-the-sales-funnel) 15 Sep 2023 [Opium Works](https://blog.opiumworks.com/author/opium-works) The merging worlds of sales and marketing create a dynamic space where customer relations can... [Read More](https://blog.opiumworks.com/turning-leads-into-loyal-customers-crms-role-in-the-sales-funnel) [#DigitalMarketing](https://blog.opiumworks.com/topic/digitalmarketing), [#CRM](https://blog.opiumworks.com/topic/crm), [#SalesFunnel](https://blog.opiumworks.com/topic/salesfunnel) [![](https://blog.opiumworks.com/hubfs/Artboard%201-100%20(1)-1.jpg)](https://blog.opiumworks.com/a-comprehensive-guide-to-crm-powered-marketing) [![](https://blog.opiumworks.com/hubfs/Artboard%201-100%20(1)-1.jpg)](https://blog.opiumworks.com/a-comprehensive-guide-to-crm-powered-marketing) ## [A Comprehensive Guide to CRM-Powered Marketing](https://blog.opiumworks.com/a-comprehensive-guide-to-crm-powered-marketing) 12 Sep 2023 [Opium Works](https://blog.opiumworks.com/author/opium-works) It’s no secret that things move fast in the digital landscape. From newly discovered trends to an... [Read More](https://blog.opiumworks.com/a-comprehensive-guide-to-crm-powered-marketing) [#DigitalMarketing](https://blog.opiumworks.com/topic/digitalmarketing), [#CustomerRelationshipManagement](https://blog.opiumworks.com/topic/customerrelationshipmanagement), [#CRM](https://blog.opiumworks.com/topic/crm) [![](https://blog.opiumworks.com/hubfs/BLOG%20COVER%20TikTok.png)](https://blog.opiumworks.com/advertising-on-tiktok-as-an-fmcg-brand) [![](https://blog.opiumworks.com/hubfs/BLOG%20COVER%20TikTok.png)](https://blog.opiumworks.com/advertising-on-tiktok-as-an-fmcg-brand) ## [Advertising on TikTok as an FMCG Brand](https://blog.opiumworks.com/advertising-on-tiktok-as-an-fmcg-brand) 5 Aug 2023 [Giorgos Fytrakis](https://blog.opiumworks.com/author/giorgos-fytrakis) Over the past decade social media has taken over the world in multiple ways. Aspects of everyday... [Read More](https://blog.opiumworks.com/advertising-on-tiktok-as-an-fmcg-brand) [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising), [#DigitalMarketing](https://blog.opiumworks.com/topic/digitalmarketing), [#TikTokMarketing](https://blog.opiumworks.com/topic/tiktokmarketing), [#FMCG](https://blog.opiumworks.com/topic/fmcg) [![](https://blog.opiumworks.com/hubfs/back%20to%20school%20blog%202-01.jpg)](https://blog.opiumworks.com/8-standout-back-to-school-campaigns-that-get-extra-credit-for-creativity) [![](https://blog.opiumworks.com/hubfs/back%20to%20school%20blog%202-01.jpg)](https://blog.opiumworks.com/8-standout-back-to-school-campaigns-that-get-extra-credit-for-creativity) ## [8 Standout Back-to-School Campaigns That Get Extra Credit For Creativity](https://blog.opiumworks.com/8-standout-back-to-school-campaigns-that-get-extra-credit-for-creativity) 5 Aug 2023 [Danae Philippides](https://blog.opiumworks.com/author/danae-philippides) The back-to-school period provides a golden opportunity for brands. The mass appeal of the BTS... [Read More](https://blog.opiumworks.com/8-standout-back-to-school-campaigns-that-get-extra-credit-for-creativity) [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising), [#DigitalMarketing](https://blog.opiumworks.com/topic/digitalmarketing), [#BackToSchool](https://blog.opiumworks.com/topic/backtoschool), [#DigitalCampaign](https://blog.opiumworks.com/topic/digitalcampaign) [![](https://blog.opiumworks.com/hubfs/BLOG%20COVER%20Pinterest-1.png)](https://blog.opiumworks.com/take-your-pinterest-game-to-the-next-level) [![](https://blog.opiumworks.com/hubfs/BLOG%20COVER%20Pinterest-1.png)](https://blog.opiumworks.com/take-your-pinterest-game-to-the-next-level) ## [Take Your Pinterest Game to the Next Level](https://blog.opiumworks.com/take-your-pinterest-game-to-the-next-level) 5 Aug 2023 [Giorgos Fytrakis](https://blog.opiumworks.com/author/giorgos-fytrakis) In a day and age when social media dominates our day to day lives and creative digital marketing is... [Read More](https://blog.opiumworks.com/take-your-pinterest-game-to-the-next-level) [#DigitalMarketing](https://blog.opiumworks.com/topic/digitalmarketing), [PinterestAdvertising](https://blog.opiumworks.com/topic/pinterestadvertising), [pinterest](https://blog.opiumworks.com/topic/pinterest) [![](https://blog.opiumworks.com/hubfs/BLOG%20COVER%20TWITTER.png)](https://blog.opiumworks.com/twitters-rebranding-from-a-marketing-standpoint) [![](https://blog.opiumworks.com/hubfs/BLOG%20COVER%20TWITTER.png)](https://blog.opiumworks.com/twitters-rebranding-from-a-marketing-standpoint) ## [Twitter’s Rebranding from a Marketing Standpoint](https://blog.opiumworks.com/twitters-rebranding-from-a-marketing-standpoint) 5 Aug 2023 [Giorgos Fytrakis](https://blog.opiumworks.com/author/giorgos-fytrakis) The current technological and social landscape has been shaken by the rebranding recently announced... [Read More](https://blog.opiumworks.com/twitters-rebranding-from-a-marketing-standpoint) [Digital Marketing](https://blog.opiumworks.com/topic/digital-marketing), [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising), [Twitter](https://blog.opiumworks.com/topic/twitter), [#Rebrand](https://blog.opiumworks.com/topic/rebrand) [![](https://blog.opiumworks.com/hubfs/cheers%20to%20beers-01.jpg)](https://blog.opiumworks.com/cheers-to-beers-international-digital-campaigns-ads-that-are-worth-a-toast) [![](https://blog.opiumworks.com/hubfs/cheers%20to%20beers-01.jpg)](https://blog.opiumworks.com/cheers-to-beers-international-digital-campaigns-ads-that-are-worth-a-toast) ## [Cheers to Beers: International Digital Campaigns & Ads That Are Worth A Toast](https://blog.opiumworks.com/cheers-to-beers-international-digital-campaigns-ads-that-are-worth-a-toast) 4 Aug 2023 [Andreas Soleas](https://blog.opiumworks.com/author/andreas-soleas) Amidst the kaleidoscope of international holidays and celebrations that we look out for on our... [Read More](https://blog.opiumworks.com/cheers-to-beers-international-digital-campaigns-ads-that-are-worth-a-toast) [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising), [#DigitalCampaign](https://blog.opiumworks.com/topic/digitalcampaign) [![](https://blog.opiumworks.com/hubfs/back%20to%20school%20blog-01.jpg)](https://blog.opiumworks.com/tips-for-an-a-back-to-school-campaign-why-your-brand-needs-one) [![](https://blog.opiumworks.com/hubfs/back%20to%20school%20blog-01.jpg)](https://blog.opiumworks.com/tips-for-an-a-back-to-school-campaign-why-your-brand-needs-one) ## [Tips For An A+ Back-To-School Campaign: Why Your Brand Needs One](https://blog.opiumworks.com/tips-for-an-a-back-to-school-campaign-why-your-brand-needs-one) 28 Jul 2023 [Mariella Kasapi](https://blog.opiumworks.com/author/mariella-kasapi) It’s that time of the year, again. As unlikely as it may seem that we should be talking about... [Read More](https://blog.opiumworks.com/tips-for-an-a-back-to-school-campaign-why-your-brand-needs-one) [#DigitalMarketing](https://blog.opiumworks.com/topic/digitalmarketing), [#SocialMedia](https://blog.opiumworks.com/topic/socialmedia), [#BackToSchool](https://blog.opiumworks.com/topic/backtoschool) [6](https://blog.opiumworks.com/page/6) [7](https://blog.opiumworks.com/page/7) [8](https://blog.opiumworks.com/page/8) [9](https://blog.opiumworks.com/page/9) [10](https://blog.opiumworks.com/page/10) ![logo-3](https://blog.opiumworks.com/hubfs/logo-3.svg "logo-3") [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://twitter.com/owdigitalagency) [Follow us on Instagram](https://www.instagram.com/ow.digital/)