Facebook Ads: Basics 1.0

We created a series of articles to help you learn the basics of Facebook Advertising. In the first article of the series, you will learn who you can reach, target and who can actually see your Facebook Ads.
Facebook offers powerful and unique ways to show your adverts to the people who are most likely to care about your business.With adverts, you can:
  • Reach people based on location, age, gender, interests and much more.
  • Use tools to understand how they're performing and make them even better.

Create adverts based on your business goals

You can reach your goals by reaching the right people. The adverts we offer are designed to help you get the best possible response from the people who see your advert.

Whether you want to get more people in your shop, on your website, installing your app, liking or commenting on your Page and more, we'll help you to create adverts that make your goals a reality.

Who should see your ads

When you run ads, just choose the traits of the audience that should see your ads.

You can reach your audience by:

  • Location
  • Demographics (age, gender and more)
  • Interests (activities, hobbies and more)
  • What they buy online and offline
  • Many other categories

Choosing your audience with such reach, accuracy and affordability is what makes Facebook an incredible place to advertise.

Check your Ads Performance.

You'll get regular updates from Facebook on how your ads perform – such as how many people have seen your ads and how many engaged with it. And to make your ads better based on how people respond, we'll give you key details on ads performance and tools to make edits even after your ads are published.

What to read next: Facebook  Ads: Basics 1.2

Have a look at the reporting tools you can use to see details of your ads performance.

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.s.: We do love Social Media


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