5+1 "less is more" copywriting examples

Since the beginning of advertising, marketers have known that producing carefully crafted, compelling copywriting has a profound impact on how customers perceive the brand they represent.

In this blog, we’ve curated some of the finest copywriting examples where the “less is more” practice is used to in tandem with big brand advertising campaigns.

DUREX

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The election of Donald Trump in 2016 caused a wild response around the world. Durex saw this as a perfect opportunity to release an advert of Donald Trump in the Oval Office alongside copy which reads ‘Durex Lubes. Get in anywhere. Really. Anywhere’.

KFC

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Remember when KFC ran out of chicken? Yeap, that happened in early 2018 causing a lot of customers to take over social media with angry posts. KFC issued a timely response to the PR crisis with an excellent apology advert which read ‘Fck, we’re sorry’.

CORVETTE

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What’s making this advertisement unique? Well, its killer humor. A kind of humor that makes the customer come to a realization. At first glance, you read it and smirk. Then, as the copy sets in you come to the realization that wait... Corvette is right... they don't write songs about Volvos.


RICOLA

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In 2014, Ricola ran a series of ads with examples of how a misplaced cough could ruin the meaning of a sentence. Slidely edgy without being offensive, the brand managed to create a funny series of ads, with subconsciously letting the reader understand that Ricola has the best cough drops. While combing the photo of a recognizable product with a memorable copy. It does keep them at the top of your mind, right?

NIKE

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A divisive ad that caused a lot of controversy among social media users. But it sent the right message to the right consumers, and according to analysts, the company gained $6 billion in market value as a result.

BEAUTY LINE

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Working together with Beauty line, we created a campaign to raise awareness about breast cancer and how women can stay proactive by taking care of themselves and their health. This campaign won first place on social media engagement on Digital Marketing Awards. Our clear message and CTA sent a clear message to our users and sparked great engagement numbers. 

Finally, you need to identify your audience and your audience’s problem. Then create a clear message that it will make people understand you, make them curious and promise them an irresistible benefit. Also, keep a stacked swipe file, and don’t stop writing — you’ll be well on your way to creating your best copy ever.

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